Zatara
Player Valuation: £100m
It's not, actually.
We just have to be prudent with cash - every club does right now. We lost a lot of money last year, and relied on a massive cash injection from the owner. We're paying for a new stadium. We still don't know for sure when we'll have matchday revenue back. We still don't know if we'll have Europe and what income that will bring in. There's also PL FFP to consider, and UEFA FFP if we get into Europe, of course.
So anybody thinking we have a massive pot it frankly ignoring reality.
That's not to say we have 'no money'. I wouldn't call 30/40m 'no money'. It just means we'll likely have to make that buy 2 players, rather than 1 - and that's on the recruitment team to find those players and negotiate those fees (helped by the fact that every team has been hit by COVID too so at least selling clubs can't demand completely mental - relatively speaking - amounts). We then have some help by big contracts ending, and hopefully getting a fair number of players off the books too, at least one of which (Kean) should bring in good money.
The Athletic were one of them.
The Athletic lads don't chat wham. They'll have been conservative in their estimates, perhaps, but didn't actually put a figure out. Their sources come from the club or elements around the club - a lot of agents. As far as Everton goes, they're probably the most reliable there is right now along with the usual ones.
If anybody's expecting us - right now - to have £100m to flop about, then you're being daft.
No fans in the crowd, bar three games, for a year. It'll be 17 months by the time they're back (at the earliest).
I'm not saying we're skint. I'm making the point that we're going to have to make £50m go further than spending it on one player.
We spent £60m last year on fees - and that was probably too much, but worth it for what we got.
We added James on big wages/signing on fee. Allan won't be getting paid peanuts. Doucoure a decent whack.
We'll be able to offset that by the tosh that's going out of the door this summer on frees and, fingers crossed, adding Bernard and Tosun to that (over 200k a week right there saved).
Then we'll have Kean to sell.
Fact remains, we don't 'need' to spend £100m to get the players in we need to improve us. We've seen what £60m can do. The aim will be to do that again, and if we need to spend more then we'll have to hope those sales/cuts to the squad have been made, but the point of Brands' job is to kind of get the best we can for the cheapest amount.
There's also the small matter of a 52,000-seater stadium we're building.
Blah blah blah
Same things that were said last summer
Let’s see. We have a billionaire accountant who got 30mil of his mate just to get first dips on the stadium. FFP might not even be a thing this year.
Last year we finished 12th and signed James Rodriguez, Allan from European regulars and Coppa Italia winners Napoli, Doucoure and Godfrey.
We were in for one other player that turned us down - Hojbjerg, because he wanted London and Spurs.
Gabriel would probably have picked Arsenal over us too, but ultimately we pulled out before that choice had to be made because Lille wanted too much. Remember this time last year we had that deal all but agreed.
I don't think we're going to find it hard to attract better players than Coleman, Iwobi or Gomes, which is what we need right now, but finishing as high up the league as possible will help.
No, realistic.
I also know that we don't need to spend £120m on three players to get better than what we have or bring in players that will improve us. It's on the club to get the best deal possible. Not doing that in the first place is what got Walsh sacked and hasn't helped the process over the last few years either.
And we spent £60m and still left ourselves short in three key positions, one of which we've filled by bringing in a 29-yr-old from Bournemouth on a 5-month contract for a nominal fee of below £1m and pretty low wages, relatively speaking.
If you've read my comments about Brands you'd know I'm not his biggest fan.
But I'm not thinking it's realistic for us to spunk loads of dosh this summer. It's not happening.
FWIW, I don't think our outlay last summer was big. People keep banging on like it was.
It was bigger than expected, maybe, but let's face it as we've seen it went nowhere near far enough, even though each deal we completed has proved good.
£60m in fees last summer.
In summer 2019 we spent around £120m
In summer 2018 we spent around £70m (on fees).
In summer 2017 we spent around £130m - that's not including Rooney's signing on fee or wages - and then on top of that £47m in the January of 2018.
Compared to previous windows, last summer's spend was small.
We aren't going to be in the market for £70m players. For one, they're all at Champions League clubs. So it's not happening.
£30m could get you Leon Bailey. Probably change to spare, tbh. He's a brilliant attacking player that would add exactly what we need to our front line. So that would kick us on.
We got Allan and Doucoure for a combined £40m. Have they not helped push us on? Keep in mind they've hardly played together since December, too.
Would £20m on a Dumfries from PSV, or Mbabu from Wolfsburg not be a vast improvement on what we have at right-back?
How about in midfield? What about £30-35m on a Fabian Ruiz type. Say he's a far bit better than Gomes.
This is all a good analysis of the football clubs ability to spend for itself.
However there are two key factors which you havent included in your analysis.
1: USM have made a fortune during the pandemic as i posted almost 12months ago (and continue to do so i imagine). If Moshiri wants to spend then he will be able to do so to achieve his ultimate target of building the club into a powerhouse. This has nothing to do with the clubs ability to generate money itself...at the moment.
2: FFP is the one hurdle to overcome. Can this be achieved by the USM naming rights and/or Moshiri's loans being converted into shares? Im not sure...
As i said, youre spot on about the club, but those two elements need to be included.