We get like £2 per shirt sale. If that.Depends on the distribution deal. I know a previous deal that Elkstone was involved in guaranteed us a certain amount but we couldn't exceed that no matter how many shirts we sold, we may have just got a small bonus.
But generally speaking, that's the sort of increased revenue streams you would need. Let's say we clear £50 worth of profit for each shirt sold. That's still 2 million shirts to give us that £100m. Or amount 1/10th of James Rodriguez followers on social media...
Maybe they have a plan after all?