The top 6 are so far ahead of us commercially it’s going to be difficult to bridge the gap. We don’t have european football either so there is only a ceiling as to what we earn commercially. We are lucky to have Usmanov with his sponsership of Finch Farm and more then likely sponsership of the shirt. However it is only when we get to Bramley Moore were will we increase our commercial income significantly.
There is huge uncertainty about where this pandemic will leave the world and football will be no different.
It may well reinforce the dominance of the big clubs or destroy it.
Because we have never seen anything like this before it is impossible to know how long it will go on for and what the eventual outcome will be.
The big clubs have big sponsors, big gate receipts big commercial sales and of course huge income from exposure on television.
Their income from gate receipts is gone for goodness knows how long, their commercial income will be decimated as well I expect and the sponsorship and television money is what they are fighting to preserve at present.
This is true for every club in every division in every league in the world but I would guess that very few clubs in the world are losing up to 9 million per week as it is suggested that some of the biggest clubs are doing.
I would guess that at Everton we could be losing somewhere between 5 and 6 million but I think that losses for all clubs will not be crystalised until the television deals are agreed and paid.
I would guess the biggest clubs have the greatest resources but they also carry the greatest losses and empty grounds until 2021 may completely change the face of football.
The example I would give is our own club.
If Bill Kenwright were still owner and when he was I believed he ran a very tight financial ship, but if has still owner today without a huge personal fortune I could see our club being in danger of folding... we don't know just how solid we actually are as a lot of our hopes are based on a man who has no ownership of our club.
