Chris O'Connor
Player Valuation: £35m
I think you can argue that Koemans presence will sell Everton to players. However, no player looking on at this summers events will be seeing Moshiris influence in the transfer market as a magnet. Everton were a shambles. If it had happened under Kenwright people would have been getting together mass protests at the ineptitude of it all.
Everton now have cash but no standing after Martinez's miracle and find it extremely difficult to attract players.
Cash alone isnt enough and with the new backing there is a limited opportunity to vastly improve our status, only a top six finish with real prospects of better can change this.
We will always find it difficult unless we sustain good premiership finishes, league form is key, surely the summer has shown this.