According to the theory; For a Seller there's always supposed to be - another 'Greater Fool' as a buyerThis x1000. High level billionaire businessmen don't run for the hills because some of their customers don't like them very much. They sell only when it's in their interests or desire to do so. A few bedsheets and banners isn't going to change that.
In finance, the greater fool theory suggests that one can sometimes make money through the purchase of overvalued assets — items with a purchase price drastically exceeding the intrinsic value — if those assets can later be resold at an even higher price.
In this context, one "fool" might pay for an overpriced asset, hoping that he can sell it to an even "greater fool" and make a profit. This only works as long as there are enough new "greater fools" willing to pay higher and higher prices for the asset. Eventually, investors can no longer deny that the price is out of touch with reality, at which point a sell-off can cause the price to drop significantly until it is closer to its fair value, which in some cases could be zero.
There is often an exception that proves the rule...we seem to have a shortage of "greater fools" right now
Edit; Not at Le Ev obvs, outside ones with more dosh than sense