We are in sort of a no-mans land really.
Nowhere near in touch with the elite 6 or 7 clubs but equally not comparable to clubs like Fulham or Crystal Palace.
If I had to categorise us presently, it would be with Villa and to a lesser degree, West Ham. I believe we are a bigger club than both, with bigger potential, but Villa are ahead of us at present and W Ham did win a pot last season. It might have been a third-rate one but it still does something for recognition.
The stadium will help us but it can only do so much. The product is on the pitch.
We live off our history but that becomes fainter and less sustainable with each year that passes, and each time another Newcastle or equivalent overtake us overnight.
Anytime this comes up, I'm reminded of a conversation I had with a French work colleague a couple of years ago. He isn't a big football fan but watches games occasionally. He honestly wasn't sure that Everton were a PL club. He knew we played against "big" teams, but thought they might have been cup games. He wasn't being smart. We are not relevant in the modern game. That's the reality.