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http://www.smh.com.au/business/medi...-open-letter-to-epl-fans-20160505-gonpxp.html
Foxtel's new chief executive has penned an open letter to English Premier League fans telling them that Optus rejected a deal that would have allowed the pay TV provider to continue offering live coverage of the sport.
Peter Tonagh wrote the letter following Thursday's announcement confirming Fairfax Media's story last Sunday that Foxtel will carry 24-hour channels from Manchester United, Liverpool and Chelsea with additional programming from Arsenal, Manchester City and Tottenham, from July.
Foxtel suffered a backlash from soccer fans after losing the EPL rights to Optus last year and has signed the new deals with six of the competition's biggest teams to broadcast the clubs' own channels as part of its efforts to retain those customers.
Optus is now suffering its own social media backlash after revealing this week that those wanting to watch the EPL in Australia must have a mobile, broadband or mobile broadband service with the telco.
Both companies are battling to win over the EPL's passionate fan base.
Mr Tonagh, who has signalled an aggressive fightback against new competitors such as Netflix and Optus, wrote in the letter to EPL fans: "We know how you feel", saying Foxtel was "as passionate as anyone" about sport.
He continued: "So you can imagine our disappointment when we were unable to retain the rights to the EPL for next year. Rest assured, we competed strongly for these rights and were willing to pay a large amount for them.
Foxtel posted the letter on its Facebook page.
"When we missed out we sought to reach an arrangement with Optus so that we could continue delivering great EPL coverage to all Australian fans. Unfortunately Optus was not open to the deal we proposed."
He then wrote about Foxtel's new clubs channels, which will show games from those six clubs on a delayed basis (for instance, games played overnight Saturday night - 3pm in London - will be available to Foxtel viewers from 1pm AEST on Sundays).
"For EPL fans, there is no substitute for EPL," he wrote.
Dear EPL fans, we know how you feel
News posted 12:30am on Fri May 6, 2016
AT FOXTEL we are very passionate about our sport - as passionate as anyone - and we are deeply committed to bringing the best possible experience to all of our fellow sports fans.
So you can imagine our disappointment when we were unable to retain the rights to the EPL for next year. Rest assured, we competed strongly for these rights and were willing to pay a large amount for them.
When we missed out we sought to reach an arrangement with Optus so that we could continue delivering great EPL coverage to all Australian fans. Unfortunately Optus was not open to the deal we proposed.
Since then we have been working hard on alternative arrangements and we have come up with something that ensures that our customers will have access to more great European football than ever before.
Last month we announced a deal to add three beIN SPORTS channels for our customers. From Saturday, May 14 these new channels will bring our sports subscribers an amazing array of European football including UEFA Euro 2016, UEFA Champions League, UEFA Europa League, La Liga, Serie A, Ligue 1 and Bundesliga. And all at no extra cost to our existing residential sports subscribers.
But for EPL fans, there is no substitute for EPL.
So, I am delighted to announce that we have secured rights to three new 24 hour channels from leading clubs Chelsea, Liverpool FC and Manchester United - and three new programming blocks from Arsenal, Manchester City and Tottenham Hotspur which will broadcast weekly on FOX SPORTS.
This means that all of our sports subscribers will have access to the games of these six clubs. The games will be available on a delayed basis - a game played during Saturday night at 12am AEST (3pm London) will be available to our viewers from 1pm AEST on Sundays.
Plus these services deliver exclusive access to each of the major clubs including pre-season games, player and management interviews, manager’s press conferences, and extended in-depth pre-match build up and post-match analysis.
These services, along with the three beIN SPORTS channels, will be automatically available to all of our residential sports subscribers at no additional cost - on the TV, on tablets and on smart phones.
At Foxtel we know how much Australians love sport and this exciting new EPL content will give fans an incredible range of programming and games to enjoy.
Peter Tonagh, Foxtel CEO
Foxtel's new chief executive has penned an open letter to English Premier League fans telling them that Optus rejected a deal that would have allowed the pay TV provider to continue offering live coverage of the sport.
Peter Tonagh wrote the letter following Thursday's announcement confirming Fairfax Media's story last Sunday that Foxtel will carry 24-hour channels from Manchester United, Liverpool and Chelsea with additional programming from Arsenal, Manchester City and Tottenham, from July.
Foxtel suffered a backlash from soccer fans after losing the EPL rights to Optus last year and has signed the new deals with six of the competition's biggest teams to broadcast the clubs' own channels as part of its efforts to retain those customers.
Optus is now suffering its own social media backlash after revealing this week that those wanting to watch the EPL in Australia must have a mobile, broadband or mobile broadband service with the telco.
Both companies are battling to win over the EPL's passionate fan base.
Mr Tonagh, who has signalled an aggressive fightback against new competitors such as Netflix and Optus, wrote in the letter to EPL fans: "We know how you feel", saying Foxtel was "as passionate as anyone" about sport.
He continued: "So you can imagine our disappointment when we were unable to retain the rights to the EPL for next year. Rest assured, we competed strongly for these rights and were willing to pay a large amount for them.
Foxtel posted the letter on its Facebook page.
"When we missed out we sought to reach an arrangement with Optus so that we could continue delivering great EPL coverage to all Australian fans. Unfortunately Optus was not open to the deal we proposed."
He then wrote about Foxtel's new clubs channels, which will show games from those six clubs on a delayed basis (for instance, games played overnight Saturday night - 3pm in London - will be available to Foxtel viewers from 1pm AEST on Sundays).
"For EPL fans, there is no substitute for EPL," he wrote.
Dear EPL fans, we know how you feel
News posted 12:30am on Fri May 6, 2016
AT FOXTEL we are very passionate about our sport - as passionate as anyone - and we are deeply committed to bringing the best possible experience to all of our fellow sports fans.
So you can imagine our disappointment when we were unable to retain the rights to the EPL for next year. Rest assured, we competed strongly for these rights and were willing to pay a large amount for them.
When we missed out we sought to reach an arrangement with Optus so that we could continue delivering great EPL coverage to all Australian fans. Unfortunately Optus was not open to the deal we proposed.
Since then we have been working hard on alternative arrangements and we have come up with something that ensures that our customers will have access to more great European football than ever before.
Last month we announced a deal to add three beIN SPORTS channels for our customers. From Saturday, May 14 these new channels will bring our sports subscribers an amazing array of European football including UEFA Euro 2016, UEFA Champions League, UEFA Europa League, La Liga, Serie A, Ligue 1 and Bundesliga. And all at no extra cost to our existing residential sports subscribers.
But for EPL fans, there is no substitute for EPL.
So, I am delighted to announce that we have secured rights to three new 24 hour channels from leading clubs Chelsea, Liverpool FC and Manchester United - and three new programming blocks from Arsenal, Manchester City and Tottenham Hotspur which will broadcast weekly on FOX SPORTS.
This means that all of our sports subscribers will have access to the games of these six clubs. The games will be available on a delayed basis - a game played during Saturday night at 12am AEST (3pm London) will be available to our viewers from 1pm AEST on Sundays.
Plus these services deliver exclusive access to each of the major clubs including pre-season games, player and management interviews, manager’s press conferences, and extended in-depth pre-match build up and post-match analysis.
These services, along with the three beIN SPORTS channels, will be automatically available to all of our residential sports subscribers at no additional cost - on the TV, on tablets and on smart phones.
At Foxtel we know how much Australians love sport and this exciting new EPL content will give fans an incredible range of programming and games to enjoy.
Peter Tonagh, Foxtel CEO