Since Moshiri came into the picture, we have run the club as we were supposed to be Chelsea, albeit on a much lower scale. We have exclusively tried to buy our way to success, without really having a clear plan.
I remember back to the Moyes era, then we had a concept. We had an identity and it was quite predictable how the team was going to play from game to game. In Moyes, we also had a manager who was competent and who knew football. No nonsense. We lacked the capital to take the final step, but all in all, we did well in a heavier weight class.
This clarity has been lacking under Moshiri. We have had capital, but not a concept or competence. My concern is that, as of today, we have no capital either. In addition, I am very unsure of what Lampard's concept is. It is difficult to recognize a clear playing style (identity), and I am also very unsure whether he has the professional level that a PL manager should have. If we have neither capital, competence nor a concept, then alarm bells should ring.
However, it is entirely possible that Lampard and the club actually have a concept, although I don't see it, and it is possible that Lampard is a very competent manager, although there is not much evidence of that, and it may be that the money will float in the next transfer window, and then with a clear plan.