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Hummel

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GwladysBlue said:
Yes and this isn't something new. Most adults won't wear something that isn't a decent brand either.

This is just a ridiculous move. Hummel are the Netto of sports wear and we're going to have the making out kits.

Big brands want to be associated with big teams. I guess we have zero aspirations to do that.
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Tbh mate, any self respecting adult shouldn’t wear a football kit or trackie lol.

It shouldn’t be news to anyone that we don’t have a big global footprint in terms of selling kits. Having Nike or Adidas pay us a pittance as that’s all we are worth to them doesn’t help us.

When we start competing at the top, the money will increase and big brands might want to bid for our shirts. it doesn’t happen the other way around. This isn’t a lack of aspiration from the club.
 
Hummel?! Can you even buy any of their range in top retail outlets anymore? I know it’s all about revenue and stuff but can you imagine any top club using that brand in this day and age? Shocking if that’s the best we can get.
 

They make some pretty nice training gear in fairness. One of the sides in my sons league use them.

Definitely not suited for 'fuller' adults to be clear.
 
Christ almighty.

Some of these comments :lol:

When i come to having kids, and i get them an Everton shirt/gear... if they even dare turn round and go "Not wearing that, it's Hummel", i'll question my parenting :lol: come on lads.

You don't look at the logo, you look for smart gear, with an everton badge.
 
blue_order said:
We have the opportunity to kick on as a club with a world renowned manager in charge and the first marketing idea the club has is to pick a kit manufacturer that was partly famous 29 years ago.

Some will say it doesn’t matter but what a club does off the pitch in this regard is massive. A few extra quid matters and if Everton think chasing hummel for cash is a wise move then so be it.

If we can’t attract big brands such as Puma (Newcastle) Adidas (Sheffield United) and Kappa (Aston Villa) then the club are either not a big enough commercially or thick as shjite for not picking a kit manufacturer that will be successful both home and abroad.
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I'd like to wager that we are picking up more a year from Umbro than Villa and Sheff Utd are from their manufacturers. Newcastle not sure about because the geordies are a weird cult like the kopites but I would wager we get more than them. Outside of the top 6 I wouldn't be surprised if we picked up the most or 2nd most from kit manufacturers
 

blue_order said:
We have the opportunity to kick on as a club with a world renowned manager in charge and the first marketing idea the club has is to pick a kit manufacturer that was partly famous 29 years ago.

Some will say it doesn’t matter but what a club does off the pitch in this regard is massive. A few extra quid matters and if Everton think chasing hummel for cash is a wise move then so be it.

If we can’t attract big brands such as Puma (Newcastle) Adidas (Sheffield United) and Kappa (Aston Villa) then the club are either not a big enough commercially or thick as shjite for not picking a kit manufacturer that will be successful both home and abroad.
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Love how Kappa > Hummel you mad man!
 
Gardocki said:
Tbh mate, any self respecting adult shouldn’t wear a football kit or trackie lol.

It shouldn’t be news to anyone that we don’t have a big global footprint in terms of selling kits. Having Nike or Adidas pay us a pittance as that’s all we are worth to them doesn’t help us.

When we start competing at the top, the money will increase and big brands might want to bid for our shirts. it doesn’t happen the other way around. This isn’t a lack of aspiration from the club.
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We had Nike and blew it. Opportunity missed there. A Nike/Tim Howard campaign was needed in North America but we failed. Nike then dropped us.
 
barneygumble said:
Christ almighty.

Some of these comments lol

When i come to having kids, and i get them an Everton shirt/gear... if they even dare turn round and go "Not wearing that, it's Hummel", i'll question my parenting lol come on lads.

You don't look at the logo, you look for smart gear, with an everton badge.
Click to expand...

I wouldn’t say it’s down to bad parenting mate.

Fashion in schools in Liverpool has always been a thing. It was when I was a kid when I went to school in the 90s right through to the early 2000’s. From Helly Hansen jackets, Lacoste trackies and Rockports. Anyone who was seen wearing cheap brands was always made fun of and bullied. I’d imagine this still goes on to this day, especially when I see kids walking around with full Nike and Adidas gear, even kids walking around with Moncler coats on!

Can only imagine the bullying some little Evertonians will get rocking into school with the new Hummel training gear on while all their kopite mates, having just witnessed their team win the league, bounce around with their new Nike range gear on.
 

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