James Signing For Everton Makes Global Impact
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There's on example of how it was a commercially brilliant signing.
I'm basing all of the above off what has been reported by accurate sources throughout the saga. Most of it isn't even speculation.
Did the club need to shift him out? Yes - this has been widely reported since July. We needed his wages off the books.
Did James want to leave? I think we can safely say yes.
So, like I said, a two-way streak.
Does it stick though mate?
How many are casual observers, rather than anything meaningful?
All that talks of is branding and projection of the club; there's nothing there about capitalising on that financially.
I'd like to know how a season of James has translated into cold hard cash. How many shirts did we sell of James? Just a simple and obvious one but that would be more telling than some corporate gobbledygook.
To be fair dave, I've just looked and GOT had a 721.07% increase in visitors from Colombia;
01-Sep-2019 - 01-Sep-2020 - 261
01-Sep-2020 - 01-Sep-2021 - 2,143
I mean, we get more traffic from Bootle in a week than we do in a year from Colombia, but James Rodriguez has took Colombia from 32nd to 26th in GOT's most visited audience. That has to count for something.