What’s forgotten is how much money some of these teams wasted (and continue to waste) but they were in an environment where there was 2 decent teams in the prem and 4 CL spots so even a bad year could see you end up in 4th, that’s not the case now.
Chelsea have been brilliant in the transfer market yet even in the last few seasons they have Bakayoko Morata Zappacosta Kepa Schurrle all big money signings who failed. The list of Liverpool failures before Klopp came in is absolutely enormous. Same at United. Pep is buying a lot of duds now at City but even when they were improving no one can say that Roque Santa Cruz, Robinho, Mangala Fernando Negredo were massive successes.
The difference is that they had money to spend when there was no FFP, and they were getting CL revenue to paper over the mistakes. FFP is now shackling us for past mistakes and even if we have a good season we may not make top 4 to capitalise on it. That’s the challenge now. It’s completely different.
Arsenal Chelsea Liverpool United are spending 70 mill pounds on single players yet we’re bashing Brands because players we paid in the 20 mills for have broken their leg or been injured for ages.