deipnosophist
Player Valuation: £80m
I liken it to the 3 little pigs analogy. The TV money has enabled clubs outside the massively moneyed (the wolves), to upgrade their hut from straw construction to wood. But to get to the next step a (wolf-proof) brick house we need an investment capital (equity) injection of 50-100mio. I don't see this as imminent, but in the absence of said, retaining the quality players we have, and attempting some 'organic' rebuilding upgrade is vital.DO NOT SELL
The premier league money has made all clubs financially secure - or as good as. We don't need to sell to survive now. Chelsea/City etc can't bully clubs an longer with £ signs.
Let's see what Everton can do with stones, Barkley, lukaku etc. it might just surprise us all.
Give him a new contract now with annual pay rises to make him our highest paid player in 2-3 years as a sweetener. Show stones our commitment to him.