Firstly we are a much bigger name in Europe than you appear to give us credit for Doug.
Secondly, Koeman is a hugely attractive name in Europe, one of the reasons no doubt that Moshiri had him as number one. Further evidence of his attraction was our ability to acquire one of the most coveted goalkeeper coaches and I am sure when we conclude on our DoF.
It might be that we have to pay a risk premium to begin with, certainly if I was an agent I would be looking for that, but that is probably in the form of higher win and success bonuses - which we would all be happy to be paid.
Finally Moshiri and Ryazantsev are now representing the club externally and the difference in approach, style and substance between them and BK/RE cannot be overstated. Similarly Koeman and Martinez.