It's not straw clutching at all. Noone is pretending that would be the primary reason for joining Everton but nevertheless the footballing identity of the region is incredibly strong and given we can compete financially we should leverage off that.
In footballing terms as well as lifestyle the region compares equally favourably to London, that's part of the sales pitch, it would be foolish to think otherwise.
You would think normality and ease of travel would be big plusses over London,but then again footballers at times appear to be anything but normal.
These transfer's on the go at the moment just seem so protracted whereas United and City just seem to go in,grab what they want and job finished.
We always seem to be in so much competition with others and it is so frustrating,I long for the day when we too bully in on transfer targets,I am beginning to get a little concerned that we are leaving thing's a little late as usual and will make our usual slow start.