I honestly dont think they're media whores, mate. Just people with an abundance of ideas with no immediate means to bring them to life. Overall, I reckon they've conducted themselves well. During the DK campaign they ruffled a few feathers. When the decision was made, though, their was no triumphalism. And since that scheme's rejection they've worked tirelessly in the background cultivating a new understanding between LCC and the club and consulting the relevant professionals and funding bodies about the football quarter they see as the means to move the stadium issue forward with.
They want to build a hotel in L4 mate, come on.