It's about the logo identifying Everton outside of the context of the footy being played in front of you.People saying they won’t know it’s Everton?
If it becomes the official badge and they’re watching a football game that involves Everton and don’t recognise who the team is probably shouldn’t be allowed out unattended.
At no point is anyone seeing that logo without explicit context that it belongs to us and immediately thinking "Oh, that's Everton that".