Kit for 24/25

[davep]

It's counter to everything they'd said when changing the crest. Even in their apology a over the crest a few years back when they launched the options to vote on, they said - "Our solution, in a globalised, technology-led world – was to present one word, loudly and clearly – EVERTON" - this clearly isn't the case with a tower in isolation.

Don't mess with the crest, don't butcher it and ensure Everton is within the main body. Pretty much every club has rebranded to do exactly that - generally circles with club name within. I understand it.

I suspect the only motivation for changing the tower, would be for it to be cheaper/easier to produce.

People who aren't an Evertonian - pretty much everyone outside of Liverpool will have no idea whatsoever whose that kit is.

It was like when they sent it as a car sticker to season ticket holders - waste of everyones time. Nobody where I live have any clue what that modern tower is.

Tbh I quite like that we have a crest/symbol that just the fans know - "if you know, you know", but either way, ppl will get to know it over time, and how well that happens depends on the club, and our success on the field. A bit like the "new" Juventus badge - if you show anyone who doesn't know (Italian) football well they will probably struggle to name what club it is, but we all recognise it it now. (This is one modernisation I still dislike btw - the old badge was soo much better, as is our tower crest imo.)

I agree with this actually.

Not against simplifying logos/badges once brand awareness is achieved.

As part of my degree I wrote a dissertation on it/ could bore you to death about Shell or McDonald’s.

Exactly. McDs logo is super basic. A stylised M/arches, that is it, but everyone around the world knows what it is/who they are.

But the club not using the crest in it's entirety on playing kit is a mistake, IMO.

I agree that it shouldn't replace the full crest on the home kit. Tbh I'm surprised they've done it on the away, but don't mind it. Happy with it on the 3rd/training gear etc.

If I show both of them badges you've used here in Yorkshire - most people know that's Liverpool. Whether we like it or not, the Liver Bird is iconic to Liverpool and it has LFC.

People who know football will that it's Spurs.

Nobody - even people who follow football - will know this is Everton;

View attachment 266851

In fact, I reckon most peoples mums in Liverpool if they don't follow football would know that is Everton.

It's not even our proper tower.

I've bored everyone enough now - as I have in the past about that stupid minimal tower 'badge' but IMO, it's a mistake. When we get new owners, if they're competent it'll never see the light of day again.

Not yet possibly, but again that is on us/the club to get it out there, be successful and drive awareness.

 

[Daytripper]

Looks more like a plectrum

 

[dave11]

This all day long.

I'd love a modernised version of the 80s badge.


View attachment 266848

 

[MickA]

i'm in the minority, i like the simplified tower. However i would put the laurels each side and EFC above it creating a modern take on the the 83/84 crest.

Or even just the EFC next to it is better

 

[chopper6]

Makes me laugh how many people lose it over a footy kit!

I think it’s smart but not arsed either way when it comes to kits

 

[Efcjake]

I'm glad people are waking up to the fact that the minimalist tower/arrow badge is absolutely muck

 

[BullensRoad]

I'm glad people are waking up to the fact that the minimalist tower/arrow badge is absolutely muck

I think it’s class. Modern and would be good to use it as the badge for a new era at the new stadium.

 

[tr_efc]

Personally, I'd much prefer we had a simpler badge than the one we have.

The abstract tower is too far for our main shirt, but I'd love a modernised version of the 80s badge.


View attachment 266848

It's criminal that they're using that simplified tower on the away kit instead of this beauty. Absolutely criminal!

 

[JLW]

Kits this year are shocking not only the design but the fit of them, big baggy sleeves and the neck looks like they've ragged everywhere on the school playground.

 

[Connor]

I absolutely love the tower and prefer it to the current badge

 

[Bkk Andy]

I don't personally like the minimalist new badge but it's the future. We've been left behind in almost every aspect. I'd like to think we can at least keep up in the badge stakes.

 

[Blue_Eagle]

Nobody - even people who follow football - will know this is Everton;

View attachment 266851

Maybe that's a good thing, mate?

 

[Bob the Pole 7]

I think they missed a trick by not incorporating more into the design, like an E that Juve have done. My take attached for what it’s worth….

 

[Efcjake]

I think it’s class. Modern and would be good to use it as the badge for a new era at the new stadium.

It's so minimalist there is absolutely no identifying feature that makes anyone think Everton. It's just an arrow pointing up.

 

[Alanbileysfeathercut]

I don't personally like the minimalist new badge but it's the future. We've been left behind in almost every aspect. I'd like to think we can at least keep up in the badge stakes.

Who said its the future?