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Kit for 24/25

barneygumble said:
Just wish they'd adapt the tower to the actual tower.

View attachment 266807


Just feels half arsed, I know what they're trying to do, but how much effort would or take to add a few lines?
Click to expand...

I agree with this actually.

Not against simplifying logos/badges once brand awareness is achieved.

As part of my degree I wrote a dissertation on it/ could bore you to death about Shell or McDonald’s.
 
GrandOldTeam said:
?

Seems that's you mate. The forums for opinions - I'm giving mine.
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I disagree that you have to have 'EVERTON' emblazoned on the badge. That's not what makes a brand recognisable. I live in Europe. No-one sees an Everton badge I may have and goes, 'oh, Everton'. They have to read it to see who it is.

It's just not a big brand outside of premier league circles. If you have to read a badge to see who it is, it's not recognisable. It has to have a stand out icon, be it like the liverbird, the red devil, a chicken on a football, a gun, etc.

None of these require the name of the team to make it recognised.
 

TrailerTrash said:
I disagree that you have to have 'EVERTON' emblazoned on the badge. That's not what makes a brand recognisable. I live in Europe. No-one sees an Everton badge I may have and goes, 'oh, Everton'. They have to read it to see who it is.

It's just not a big brand outside of premier league circles. If you have to read a badge to see who it is, it's not recognisable. It has to have a stand out icon, be it like the liverbird, the red devil, a chicken on a football, a gun, etc.

None of these require the name of the team to make it recognised.
Click to expand...

If you look at Premier League badge changes the last 10 years - you'll see one common denominator.

There's a reason why so many teams have updated their logo to include their clubs name within the main body. For the reasons I shared that Everton specified.

It's really basic stuff - brands/companies the world over all have brand guidelines and central to those are how you treat their logo/crest. Some side/training fear to appease hipsters as an alternative niche version. Sound. But to me its silly to bastardise the logo on playing kits.

1722328939304.png


17 of 20 teams is that?

... I couldnt care what the kit looks like. I'd never buy, or wear it outside.

But the club not using the crest in it's entirety on playing kit is a mistake, IMO.
 

GrandOldTeam said:
If you look at Premier League badge changes the last 10 years - you'll see one common denominator.

There's a reason why so many teams have updated their logo to include their clubs name within the main body. For the reasons I shared that Everton specified.

It's really basic stuff - brands/companies the world over all have brand guidelines and central to those are how you treat their logo/crest. Some side/training fear to appease hipsters as an alternative niche version. Sound. But to me its silly to bastardise the logo on playing kits.

View attachment 266810

17 of 20 teams is that?

... I couldnt care what the kit looks like. I'd never buy, or wear it outside.

But the club not using the crest in it's entirety on playing kit is a mistake, IMO.
Click to expand...
Incidentally - I've always like the current Fulham & Wolves crests and I don't think you need to see the full name of the club in them to know who they are, even internationally.

I don't mind the basic tower for our away kits - but I reckon with a bit of adjustment we could even take it a step further and evolve ours even more, without the name..
 

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