Think Kean was supposed to be that sort of signing.
One of the most highly rated youngsters in the world when we bought him.
Hasn't quite worked out like that mind
This is the major issue with this argument. Its all hindsight based. Brand supposedly hasn't bought anyone exciting because the ones he has, so far, haven't worked out. If they had its a different story.
Not every single signing will work out. Impossible. But for some reason we expect them too.
Not only that, some fans are saying the transfer policy of targeting players who's big moves haven't worked out is flawed. However, they're the same fans that wouldn't be happy waiting 2-3 years for a group of prospects to improve and gel.
From my POV, targeting players who have had big moves (Digne, Gomes, Mina) that haven't worked out will more often than not provide you with better value (and a better player) than targeting the best players from the teams below you. Why? Cos they are actively looking to sell a decent player whereas other teams want to keep their assets.
Prime example of this is the respective costs of Lucas Digne and Sigurdson.
The other option is to target players at clubs that actively look to player trade or alternatively have a price range in which they would struggle to refuse a big. Liverpool are a great example of this. They picked Mane up for a great price because they knew Southampton actively sold one big player each summer. While Mane was one of their best players they knew he was the only one they could sell for a decent fee as they wouldn't sell Dyke that year.
Under Walsh we got into a position of targeting players that were categorically not available unless for silly money. Hence the Sigurdson deal. We also targetted players that DIDN'T want to come and so we had to offer silly wages (Sandro).
Brands is targetting players at clubs who actively player trade (Gbamin from Mainz) or players who have failed big moves and are looking to kick start their career again. This results in sensible transfer fees and sensible wages. Notable exceptions being players bought from other clubs in this league (Iwobi and Richarlison).