I genuinely don't even know where to start with this mess at the moment.
As director of football, I have to start with Brands. Since Moshiri took the club down a DoF model, we have not ran it, not one year. We have a incumbent who doesn't make decisions on the managers, allows the managers to buy the players they want and isn't doing anything to improve the youth situation throughout the club.
This then brings me onto Unsworth, why are we promoting someone to director of academy (I think it is please correct me if wrong), when Unsworth is happier to play a 35 year old Pennington in defence then try and start promoting youth and try, ACTUALLY try, to develop players who are first team ready. Loans are hit and miss, our loans are constantly terrible choices - I understand with a few there are elements out of our control, but still they are poor. His only priority was to win the PL2... not develop players ready for the future.
I was expecting 3 years down the line of Brands to start seeing radical changes in the youth setup, coaching style, players who we are hearing could potentially make it. I just don't see non of this happening, yes it looks like the average age of the U23 squad is coming down, but I feel thats more because we are finally loosing some of the older players who have clogged up the system for years who would never make it.
We are now in a position where we have a complete mishmash of players from Koeman, Silva, Allardyce, Ancelotti and now Benitez, who don't fit a defined system, who don't have an identity. What are we as a club? who answers that question, does everyone remember Elstone's presentation we aim "to be a football club" - right now I feel we are struggling to keep that together, and I laughed my head off at the time.
People NEED to start being made accountable. Communication needs to be clear and transparent, I would rather some honesty from the club then this mess and silence we are in.
I would want the club to clearly define what Brands/Unsworth etc are measured by, whats their success? right now they are massively failing in their roles IMO and need to answer for this. I would love to see "Marcel Brands in the next 5 years aims to have XYZ" same for Unsworth, targets that they are held by, most people in the world are measured by KPI's in the workplace, I cannot see any successes for a lot of the club so surely they cant be working to them.
Sorry for the waffle, am just extremely bored of the situation at the moment, and Brands and Unsworth are right up there with my biggest issues at the moment.
TL;DR - Brands and Unsworth need to be made accountable and have very clear targets which they are measured by.
