it's small-time to cherish great memories like the Gosling goal and the Fiorentina tie? So 95% of all football club's fans are small-time then. Why on Earth do they bother?
I continue to follow Everton because I cherish the great memories they (sometimes) bequeath us. A trophy, as we know, is a rare bonus.
I follow Germany in international football, and my favourite memory ever is the 4-1 vs England in 2010, despite ultimately losing the semi. I've also experienced trophy wins in 1990, 1996 & 2014, but that one game is my number one most-cherished Germany memory.
With Everton, it's the 4-4 vs Liverpool. We didn't win the cup that year either. But I cherish that memory more than the '95 cup win.
I suppose we all follow our team in our own way...but in my way, a cup run can be glorious even without winning the thing.