We have not challenged for anything for years and have been in
we haven’t won anything since the mid 90’s.
We were getting drawn into the lower reaches under Koeman. We are stabilised now and squad building from relatively poor situation, whilst hamstrung with fails players on big wages.
We will start moving in the right direction now,, but others are spending big as well.
And thats the top and bottom of it.
We didnt start at a level footing, all the top 6 were miles ahead of us, in terms of off-field sponsorship, wage bills, footing in modern football.
We have bridged the gap spending wise, our wage bill is now on a par with Spurs, the gap has been reduced massively since Moshiri came in, but were still coming from behind, in the last 3 years we have spent 52m on managers comp, over 50m on Agent fees, our wage bill has increased from 86m to 142m. But as you say, every club in the league now gets 100m+ from Sky alone.
City and Chelsea blew everybody away and established themselves, this was before FFP.
United and Liverpool have a massive worldwide fanbase.
Spurs got very lucky with Kane, but they also have a VERY astute "owner" in Levy.
Arsenal did a bit differently with Wenger
We cant copy any of these teams, maybe Arsenal with Brands, maybe Spurs if we do thinks a bit better off the field, but either way theres still a gap that we need to close and its not going to take 2 or 3 seasons.