It's a Baseball thing mate.
Basically a team (Oakland Athletics...but crap and poor like Everton) changed their entire approach to the game using stats rather than star players and the like and went on a massive like 18 game winning steak or something.
Then they went crap again.
There's a great movie with Brad Pitt all about it pal. Watch it. It's good
An excellent film.
At the end John Henry wanted Brad Pitt to take over at Fenway but he stayed out on the coast.
John Henry brought someone else in and used Moneyball to lift the Curse of the Bambino.
sigh........I used to love the Sox.
No visit to Bean Town was complete without taking in a Sox game.
I even went the All Stars game there in 1999 when we were out vacationing on the Cape.
(Jon Jon's plane came down on the Vineyard the day after we were there)
I always thought of the Sox as a baseball equivalent of EFC
Then they went and ruined it all by getting into bed with Satan's Own FC