No doubt. I personally feel that all the opportunities and increase in any revenue stream has been solely on the back of Moyes and his ability to create those avenues.
Its debatable whether a overhaul is needed because, quite frankly, non of the board invest but all agree and mis-managed a lot in order to progress the club. But Moyes will want to move on if he has ambitions.
Kenwright is not a business man and is advised plenty from outside sources. Whether they have agendas for themselves, I dont know but they're the ones dictating the club and how it moves forward it seems.
But the lack of calculated risks/gambles at prime moments throughout Moyes' management is where the term of lack of ambition comes from. The fact there's no spare £10million from somewhere that could bag a Landon Donovan or a Eden Hazard in consecuative seasons and gamble on a higher league place, exposure in other countries, expand the fanbase and marketting, shows the frustration fans have.
Champions League place. Was never capitalised or pushed on from. The 2009 FA Cup Final. We lost a key defender and made last minute splurges on 3 players - one of which we will see a loss on.
Im not talking about going stupid compared to other teams Damon will no doubt bring up. But you'd think that any of the board would find some small investment every 2 seasons or so and believe in David Moyes.
There's a lot that happens on the back of one signing, it states intent, the unsettled players want to stay, you may finish higher in the league, more TV, European place etc etc a buzz is generated. And as you mentioned, transfer fees are generally not paid up front in one go - so the more you think about it, the less risk it could be rather than invest nothing and finish lower in the league.
The Landon Donovan transfer/non-starter was an absolute balls up of a miss opportunity for example. £10million you get Mr Soccer, you hammer the states, you get his sponsors, you get exposure in the US and increase your fanbase, shirt sales, marketability - almost make 50% of his transfee fee back in shirt sales if it paid off. No one stumped up and put his arse on the line for that, no one backed Moyes to say "he'll make us finish higher" etc.
Compared this to Hernandez at United. £6million. Nailed on 15+ goals per season. Now the entire country of Mexico wear United shirts with his name on that its overtook Barca as the biggest football following over there.
Its those things that hurt. Its those calculated risks on a transfer front that stop progression on the pitch. IMO.
the best post in this thread by a mile, <applauds> well said sir.