Mrk
Player Valuation: £40m
Commercial performance ≠ sporting performance. You can only achieve long term sporting performance with sustainable commercial performance. We literally tried the "spend loads of money on players and hope commercial performance follows" and were one goal away from relegation. It doesn't work like that.Its not that easy tho - Leicester won a League Title & FA Cup and look at their finances. How do you see EFC doing this without massive investment on quality players to jump up the table ?
City/Newcastle are the only way forward - artificially inflation of sponsers hence why we need to hold firm with Moshiri until a mega power comes sniffing or someone with rich friends like Mosh/Uz who can do similiar.
As for your second point - who are these people currently bidding to take over Everton who will do this for us? I'd love to know. I'm sure Moshiri would too.