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New Everton Stadium

They completely mugged their fans off by promising at the same time they announced the Main Stand redevelopment that the heavily skewed toward corporate Main Stand reboot would be balanced out with an upgrade to the Anfield Road stand and tickets for it would be competitively priced.

I don't get FSG strategy towards this at all. In teasing mode I wasn't going to put something up suggesting the reasoning may have been because they don't want more empty seats. Even I can't argue that tongue in cheek though.

There does have to be a reason why they are not looking to build. Surely they won't be satisfied declaring with Anfield at 54,000. It would lead them miles behind City, United, Arsenal, Spurs and potentially West Ham. If ourselves and Chelsea sort out a stadium move add us into the mix as well. It puts them well outside the top 6 or 7 teams.

I have a sneaky feeling this is part of a ground war strategy to bring the more locally based fans to heel. They clearly did not like the protests and the fact they were humiliated and made to u-turn. What most Kopites don't realise is actions have consequences. Once they turned on H & G it became acrimonious and the owners dragged there heels. I hope to god we are seeing something similar here.

I read a Kopite rightly saying if they were looking to defeat the fanbase this was the perfect way, as it would divide the fan base. Fans will start to blame the people who walked out of the ground for the lack of progress. There is already an increasingly anti-scouse rhetoric developing from their out of town support. That just because poor scouser can't afford to watch the match shouldn't be a barrier to stop their club being the best, sort of rhetoric.

The other elephant in the rom with all of this, is they can't just rely on being a team subsidised by local support. Over the last 30 years, particularly the last 15 they've allowed successive foreign managers to neglect the local fanbase and area. It's interesting the ground isn't being sold out as well. Something will have to give. They haven't put the hard graft in we have, in establishing authentic connections to the city we operate in and it shows.

I expect this to rumble on for some time. I don't know what FSG's end goal is. Like the fella at Arsenal I suspect a cash cow that they can milk and a prime assets in the EPL will be a valuable part other portfolio. I expect we'll see more attacks on the fans, especially when the new CEO comes in and that scumbag Ayre is removed.
 

I don't get FSG strategy towards this at all. In teasing mode I wasn't going to put something up suggesting the reasoning may have been because they don't want more empty seats. Even I can't argue that tongue in cheek though.

There does have to be a reason why they are not looking to build. Surely they won't be satisfied declaring with Anfield at 54,000. It would lead them miles behind City, United, Arsenal, Spurs and potentially West Ham. If ourselves and Chelsea sort out a stadium move add us into the mix as well. It puts them well outside the top 6 or 7 teams.

I have a sneaky feeling this is part of a ground war strategy to bring the more locally based fans to heel. They clearly did not like the protests and the fact they were humiliated and made to u-turn. What most Kopites don't realise is actions have consequences. Once they turned on H & G it became acrimonious and the owners dragged there heels. I hope to god we are seeing something similar here.

I read a Kopite rightly saying if they were looking to defeat the fanbase this was the perfect way, as it would divide the fan base. Fans will start to blame the people who walked out of the ground for the lack of progress. There is already an increasingly anti-scouse rhetoric developing from their out of town support. That just because poor scouser can't afford to watch the match shouldn't be a barrier to stop their club being the best, sort of rhetoric.

The other elephant in the rom with all of this, is they can't just rely on being a team subsidised by local support. Over the last 30 years, particularly the last 15 they've allowed successive foreign managers to neglect the local fanbase and area. It's interesting the ground isn't being sold out as well. Something will have to give. They haven't put the hard graft in we have, in establishing authentic connections to the city we operate in and it shows.

I expect this to rumble on for some time. I don't know what FSG's end goal is. Like the fella at Arsenal I suspect a cash cow that they can milk and a prime assets in the EPL will be a valuable part other portfolio. I expect we'll see more attacks on the fans, especially when the new CEO comes in and that scumbag Ayre is removed.

My take on it is that Moshiri can see improvement in Everton. He can see where he can take us and is willing to invest in that and lay down his reputation in convincing others to invest in us. Those lot can't see anything getting any better and are no longer willing to throw good money at bad debt. They're done as owners in my opinion. They just don't have the stomach for it anymore. The most telling part is that FSG would not know LFC existed if they were up for sale at the price the market would've dictated under no effective administration circumstances.
 
I don't get FSG strategy towards this at all. In teasing mode I wasn't going to put something up suggesting the reasoning may have been because they don't want more empty seats. Even I can't argue that tongue in cheek though.

There does have to be a reason why they are not looking to build. Surely they won't be satisfied declaring with Anfield at 54,000. It would lead them miles behind City, United, Arsenal, Spurs and potentially West Ham. If ourselves and Chelsea sort out a stadium move add us into the mix as well. It puts them well outside the top 6 or 7 teams.

I have a sneaky feeling this is part of a ground war strategy to bring the more locally based fans to heel. They clearly did not like the protests and the fact they were humiliated and made to u-turn. What most Kopites don't realise is actions have consequences. Once they turned on H & G it became acrimonious and the owners dragged there heels. I hope to god we are seeing something similar here.

I read a Kopite rightly saying if they were looking to defeat the fanbase this was the perfect way, as it would divide the fan base. Fans will start to blame the people who walked out of the ground for the lack of progress. There is already an increasingly anti-scouse rhetoric developing from their out of town support. That just because poor scouser can't afford to watch the match shouldn't be a barrier to stop their club being the best, sort of rhetoric.

The other elephant in the rom with all of this, is they can't just rely on being a team subsidised by local support. Over the last 30 years, particularly the last 15 they've allowed successive foreign managers to neglect the local fanbase and area. It's interesting the ground isn't being sold out as well. Something will have to give. They haven't put the hard graft in we have, in establishing authentic connections to the city we operate in and it shows.

I expect this to rumble on for some time. I don't know what FSG's end goal is. Like the fella at Arsenal I suspect a cash cow that they can milk and a prime assets in the EPL will be a valuable part other portfolio. I expect we'll see more attacks on the fans, especially when the new CEO comes in and that scumbag Ayre is removed.
Cost benefit wise, I'm not sure they can gain that much more from another 6,000 seats, tbh. I think they're readying to sell up and leave, and a stadium of 54,000 capacity when Champions League football and its riches are on flow is not going to deter many buyers. It'd be a greater capacity than Juventus, for example.
 
Cost benefit wise, I'm not sure they can gain that much more from another 6,000 seats, tbh. I think they're readying to sell up and leave, and a stadium of 54,000 capacity when Champions League football and its riches are on flow is not going to deter many buyers. It'd be a greater capacity than Juventus, for example.

Depends on the price though.....
 
So it would ultimately cost them around £200m just to add 14k seats? Wow.

http://www.ibtimes.co.uk/anfield-expansion-will-cost-least-60m-says-liverpool-chief-ian-ayre-1585987

Anfield expansion will cost at least £60m says Liverpool chief Ian Ayre
Reds CEO warns costs of bringing Anfield capacity close to 60,000 are unsustainable.
  • nick-howson.jpg

    By Nick HowsonOctober 12, 2016 12:21 BST

anfield.jpg

Liverpool opened the new Main Stand at the start of the season but plans for a further redevelopment are uncertain.Getty Images
Liverpool chief executive Ian Ayre has thrown any further expansion of Anfield into serious doubt after indicating the plan to invest between £60m (€66.8m) and £70m on a second stage of redevelopment is unsustainable. Phase two of the overhaul of the stadium is expected to see another 6,000 seats added to the Anfield Road end, bringing the ground's capacity close to 60,000 and in line with their Premier League rivals.

The Reds have recently concluded work on the Main Stand, which saw the capacity increased to 8,500 and areas around the stand improved in a project costing £114m, according to The Guardian. The club were forced to ditch plans to offset the costs with an increase in ticket prices aftersupporters staged mass protests in the wake of revised priced structure.

Damien Comolli claims signing Jordan Henderson contributed to his Liverpool exit
American owner John W Henry suggested last monththat the second stage of the overhaul of Anfield – the home of Liverpool since their formation in 1892 – could be put on ice given the aversion to a hike in ticket prices. Ayre has re-emphasised those concerns and says the development must match the right "economic model" in order to begin.

"A stand behind a goal doesn't have the benefit of hospitality that would go a long way to meeting the redevelopment costs," he told a meeting of the Liverpool Supporters Committee, according to the Liverpool Echo. "If you consider the redevelopment of Anfield Road from a purely General Admission perspective, building, say, 6,000 extra seats to take the capacity up to 60,000 would cost somewhere between £60m and £70m.

"At £12,000 to £13,000 per seat, it would take approximately 15 years to pay back, which is not a smart investment for the business. Therefore the club needs to find a rounded solution that's in the best interests of the football club. [We must take time] to ensure that what it has put in place works, and in tandem continue with plans for Anfield Road. However, as with the Main Stand, the club has to find the right economic model, and only then will it be the right time to move forward."

The Merseysiders have put a freeze on the cost of the majority of tickets until the end of the 2017-18 season. Though there are no plans to reverse this promise Liverpool are face having to raise prices or abandon plans to further improve Anfield.

However, the representative for locally based supporters on the committee – Graham Smith – suggested supporters could be lobbied to financially support the rebuild. "There are people who would think a 15-year return would make sense, and that's the supporters," he said. "The supporters would fund such a development upfront if the club made an appeal for financial support."

Though broadcast revenue is now the biggest stream of income for Premier League sides thanks to the new £5.1bn television deal, match-day takings remain a vital part of any club's balance sheet. Based on the most recent data available from the 2014-15 season, Arsenal's 60,000 Emirates Stadium and Manchester United's Old Trafford, the capacity of which is 76,000, recouped £100m and £91m respectively thanks to having the two biggest club grounds in England.

Liverpool meanwhile earned just £59m during the same period. Though they can be regarded as an equal to the aforementioned pair in terms of global appeal, they remain dwarfed when it comes to match day gains.


Increasing the capacity of existing stadia is incredibly expensive. That's one of the reasons why we must not look to build our new stadium in phases. It should have a capacity of at least 60,000 (to match the likes of West Ham, Arsenal and Spurs etc) from the get-go.
 

That crowd will regret the day they didn't move to a 70,000 new build; something they should have done 25 years ago. Made it almost impossible for themselves though, they way they and the press created the cult surrounding Anfield. Halfwits.

Haha love this.

They'll still be heralded as some sort of religious or spiritual club with a deserving need of success by the press and fans, even if they stagnate.
 
I don't get FSG strategy towards this at all. In teasing mode I wasn't going to put something up suggesting the reasoning may have been because they don't want more empty seats. Even I can't argue that tongue in cheek though.

There does have to be a reason why they are not looking to build. Surely they won't be satisfied declaring with Anfield at 54,000. It would lead them miles behind City, United, Arsenal, Spurs and potentially West Ham. If ourselves and Chelsea sort out a stadium move add us into the mix as well. It puts them well outside the top 6 or 7 teams.

I have a sneaky feeling this is part of a ground war strategy to bring the more locally based fans to heel. They clearly did not like the protests and the fact they were humiliated and made to u-turn. What most Kopites don't realise is actions have consequences. Once they turned on H & G it became acrimonious and the owners dragged there heels. I hope to god we are seeing something similar here.

I read a Kopite rightly saying if they were looking to defeat the fanbase this was the perfect way, as it would divide the fan base. Fans will start to blame the people who walked out of the ground for the lack of progress. There is already an increasingly anti-scouse rhetoric developing from their out of town support. That just because poor scouser can't afford to watch the match shouldn't be a barrier to stop their club being the best, sort of rhetoric.

The other elephant in the rom with all of this, is they can't just rely on being a team subsidised by local support. Over the last 30 years, particularly the last 15 they've allowed successive foreign managers to neglect the local fanbase and area. It's interesting the ground isn't being sold out as well. Something will have to give. They haven't put the hard graft in we have, in establishing authentic connections to the city we operate in and it shows.

I expect this to rumble on for some time. I don't know what FSG's end goal is. Like the fella at Arsenal I suspect a cash cow that they can milk and a prime assets in the EPL will be a valuable part other portfolio. I expect we'll see more attacks on the fans, especially when the new CEO comes in and that scumbag Ayre is removed.


Yes, this seems like a retaliatory measure for the forced climbdown in February and is just a ploy to manage the gradual acceptance of more expensive pricing. There is no way they would tolerate a 54k Anfield if we are in the process of building a shiny new 60k stadium on the docks. Ultimately, even though it sounds crazy after their expansion, I still think they'll rebuild and move in the next 2 decades.

From an Evertonian viewpoint, I hope that FSG are there for the long-haul though. They always come up smelling of roses and another buyout there would probably emanate from a much bigger force, the Chinese have been mentioned for example, and that can't ever be good for us.
 
Yes, this seems like a retaliatory measure for the forced climbdown in February and is just a ploy to manage the gradual acceptance of more expensive pricing. There is no way they would tolerate a 54k Anfield if we are in the process of building a shiny new 60k stadium on the docks. Ultimately, even though it sounds crazy after their expansion, I still think they'll rebuild and move in the next 2 decades.

From an Evertonian viewpoint, I hope that FSG are there for the long-haul though. They always come up smelling of roses and another buyout there would probably emanate from a much bigger force, the Chinese have been mentioned for example, and that can't ever be good for us.

Now we have the docks, I would expect the Chinese will be less and less interested in them. Huge parts of the Liverpool Waters scheme will be funded by Chinese investment. Its no coincidence we are twinned with Shanghai. They are a huge football club yes, but with us being at the forefront of a skyline that the Chinese adore and will be affecting to an extent, I feel that we can become more synonymous with the city than them in the long run. We must become successful though, and soon. We need to be moving into that stadium on the back of a some success, no matter how small the success is perceived to be, Milk cup, or FA cup, whatever, just something.
 
Cost benefit wise, I'm not sure they can gain that much more from another 6,000 seats, tbh. I think they're readying to sell up and leave, and a stadium of 54,000 capacity when Champions League football and its riches are on flow is not going to deter many buyers. It'd be a greater capacity than Juventus, for example.

why was one of their fan groups talking about raising the money to pay for it? where would they get 60m from?!
 

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