New Everton Stadium

[TomDixie]

Basically - we're mid table, always will be mid table and maybe once in a blue moon we might have some kind of cup run.

I'm 25, this unfortunately rings true of my time so far.

 

[SerenityNigh]

Bloody hell....
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Joe, who is an Evertonian incidentally, is asked for his personal view on investment at the club

He is talking about when he was at Holsten and the sponsored Spurs. "I was desperate to move that sponsorhsip to Everton. I met with our media agecy in London but got a deck v thick as to why we cant inevst in Everton. The main things were a) they are not a corporate club b) they don't need a new stadium

The big commercial companies having boxes is what's important, he says, "that's not this club." Everton, he says, is essentially THE most "working-class" club in the Premier League.

He's saying the people who have boxes at Goodison are "local guys made good who can afford to invest in their club - not Vodafone, BT and Mercedes"

Joe feels that Everton don't need a new stadium.
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So Holsten wouldn't move their sponsorship to Everton because we weren't big enough!

And we should take pride in being paupers.

And we don't need a new stadium??? Joe's contradicting himself massively here.

And the killer quote:

He says: "One of the big problems, Bill used the phrase for years "I'm looking for investment" but he's not looking for investment he's looking for donations."

Admittedly I'm an outsider of sorts, but who are Holsten and why does a club sponsor need box seats? Local advertising matters, but on-shirt and on-field advertising gets a global audience. Those might have been big factors 15 years ago, but I'm not sure they matter now. Small thinking leads to small results.

 

[davek]

For once I'm in total agreement with you.

To sum it all up:

There's no investment into the club from the board.
The business isn't growing.
Kenwright is a bad businessman.
We're not seen as sexy to corporate businesses.
We need more corporate boxes to grow (even though he said corporate businesses don't like us).
Even though we need more corporate boxes, which cannot be fitted into Goodison (it ain't the Tardis mate), he bizarrely doesn't think we need a new stadium.
If someone invests into the club, they are 'taking a chance'.
Basically we've been crap and small time since the 1990s, this will never change.


It's a massively pessimistic view of the club. I remember his Toffeeweb articles from years back and they were always this pessimistic back then too. Doesn't necessarily mean it's a totally true reflection of reality or of 'what can be in the future'.

I agree. It as a very conservative message and I could imagine the talks between the SA and Elstone over getting club facilities for this event taking a very reassuring line from the former to the latter. That was largely music to the ears of Elstone.

 

[SerenityNigh]

Joe is now saying the one killer question, begging to be asked, is "How much is Bill asking for Everton?"

Joe: "The truth is he doesn't want to sell. He's a wonderful Evertonian. His heart is completely in the right place. but it's been like having my dad, who is a docker, in control....deep down he doesn't want (to sell)"

"Doug Ellis didn't want to sell Aston Villa...it was only when he fell ill that he did" says Joe

RE the proposed Kirkby stadium move in 2009 - "Don't break sweat," I told people, "It will never happen. The moment they got asked for a down payment it wasn't going to happen." Says Joe.

Joe: "Bill would put every last penny the club has available into transfers and wages. He'd give the manager the last 5 pounds. But what he's not done is impose a salary cap...explain to the fans why we'd be a net seller."

"There has never been a business plan at Everton. A lot of emotion..a lot of good people....But it can't just be about this whole model that's been created, it can't just be about winning trophies."

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If I'm reading that last bit correctly, now he's bemoaning that Kenwright isn't more like Ashley in being a hard-headed businessman.

I'd interpret it as Kenwright knows what he wants, but doesn't know how to get it and is actively ignoring this fact.

 

[davek]

thats terrifying. So they are basically saying we have been punching above our weight and since we DONT need a new stadium to increase our turnover, again, punching above our weight is where we should be happy being?

Unless O'Keeffe has been transcribing that talk all wrong (not impossible) then that's the future the speaker held out, yes. Pretty bleak and uninspiring.

 

[blulouie]

With Liverpool, City and United all within spitting distance, it might not generate enough to cover it's self.
I still think a renovated Goodison is the way forward. I like what this fella has to say.

Stop talking tosh lad, we've Always been "within spitting distance" did it bother us is the eighties when we had the momentum & financial clout to compete (and beat) Utd City & Liverpool.The only difference is they now have owners with far more financial muscle than us at the moment....that hopefully can & will change.
Build a new stadium ,give us success on the pitch and it will be packed to the rafters.Stop talking the club down lad.

 

[atrottel]

BUT the reason that we might get a new stadium is that it enables Bill (and any other businessman invested openly or not in our club) to cash out at a vastly higher price (because the new owners would not have to deal with the politics and costs of any move from Goodison). And, with the Fair Play thing and the increase in TV money, he finally has a potential opportunity to make it happen. Let's not forget that none of them are getting any younger.

 

[BoysInBlue]

Admittedly I'm an outsider of sorts, but who are Holsten and why does a club sponsor need box seats? Local advertising matters, but on-shirt and on-field advertising gets a global audience. Those might have been big factors 15 years ago, but I'm not sure they matter now. Small thinking leads to small results.

Holsten are a beer company, not dissimilar to Chang - Holsten Pils beer sponsored Spurs shirts from 1983 to 1995 and 1999 to 2002.

It's kind of ironic, as Joe says he was 'desperate to move the deal to Everton'.

We've basically got the same thing now with Chang.

 

[D410]

I don,t why anyone is surprised it,s been like this for 20 years under this ownership.

It,s called stagnation.

 

[Azza]

BUT the reason that we might get a new stadium is that it enables Bill (and any other businessman invested openly or not in our club) to cash out at a vastly higher price (because the new owners would not have to deal with the politics and costs of any move from Goodison). And, with the Fair Play thing and the increase in TV money, he finally has a potential opportunity to make it happen. Let's not forget that none of them are getting any younger.

We don't have the commercial jazz to make this a reality unfortunately and the business acumen of our board hinder us even more.

Liverpool get £25m a season from New Balance and have just announced a new extensions with what looks like £30m a season from Standard Chartered.


Why do you think we have this kitbag deal, why the Chang deal was renewed at £16m for 3 years...

 

[BoysInBlue]

If we're not attractive, we have to make ourselves attractive.

Step 1 is a new stadium. It simply has to be. It's not going to be a new owner, and even if it was a new owner, we'd still need a new stadium.

 

[sageyefc]

Our boards just a joke

 

[Ruairi77]

Stop talking tosh lad, we've Always been "within spitting distance" did it bother us is the eighties when we had the momentum & financial clout to compete (and beat) Utd City & Liverpool.The only difference is they now have owners with far more financial muscle than us at the moment....that hopefully can & will change.
Build a new stadium ,give us success on the pitch and it will be packed to the rafters.Stop talking the club down lad.

What?? Talking tosh? talking the club down??
I might be having a swipe at the way the club is run but not the club it's self. Since the 80's we have rebuilt the park end adding no corporate facilities. There is a large gap opening between us and most other clubs (never mind the near by ones). The facts are there is no money to build a new stadium with the corporate facilities to compete. The chairman wont sell so there will be no Roman Abramovich riding in to finance such a stadium and if this board try, they would do it by selling whatever playing assets they can, leaving a generation of evertonians with mid table mediocrity. By the time the stadium starts paying for it's self, the club will be so far out of touch, challenging for top 4 will seem like a distant dream.
I love the club, but not the board.

 

[matty1878]

Always being going backwards under this board.

 

[GwladysBlue]

People will still clap the fat, pie headed b****** when his face appears on the big screen.