Joe Beadwood doesn't know his arse from his elbow.
http://www.liverpoolecho.co.uk/spor...ws/everton-urged-become-arsenal-north-9096970
On the one hand he's saying "become the arsenal of the north". On the other he says a stadium not the answer.
Its nonsense. Absolute nonsense.
The only way that Everton will be able to majorly boost commercial revenue is if the club has top quality corporate and consumer hospitality.
Not just for match events but to enable the club to generate money on non-match days.
Facilities is the only way this will happen.
The club's new TV deal should be pumped into stadium-(re- or new-)development as its the only way we will boost all areas of the club.