This.Some lads like the ego trip not the profit
Some lads like blue buildings
Some lads will probably make a couple of billion out of Liverpool Waters if there’s a stadium there to kickstart it
Work it out lad
You don't get to be a Billionaire without liking a profit as one of your core values...but that said, everybody likes a bonus, so number 1 on that list should never be underestimated...
a bit of ego fap, of the - 'Yayaaay I won , I got a billion, ner, ner, na, ner, ner' never hurt anybody.
After you get so much in your bank it may become a bit abstract, a mere tool, then I suspect that the ego might be the whole reason, just to beat the others.
And who don't like a blue building.