Exactly. I'd genuinely like to know what percentage of our home attendees spend their hard earned cash in the club shop prior to kick off?Simple fact all them Norwegians and far eastern lids can pay more and theres more demand
Obviously you have the Dads and Lads factor (or Mums and Daughters or whatever permutation) and the odd travelling from afar fan who come.
However, I am pretty confident that our figures are nowhere near the percentage which those lot across the park will regularly achieve.
It's in their whole business plan that they attract the 'tourist' fan who is happy to pay big money for tickets and then add the merchandise.
New kit for Sven Jnr or wee Patrick from down the road... you see them all stuffing their numerous bags under the seats before kick off.
Does Everton attract such revenue? Unfortunately not; we may often be 'local' fans, but that means the most we outlay is a pie and a pint.
It's a big difference, so an extra eight-thousand seats for them would arguably generate much more revenue for the same number for ourselves.