marty mcfly
Player Valuation: £40m
There's no way it would come close. The advertisements for before and after the game and the ads at half time and someone is going to pay 5 billion for that?I bet you the advertising at least meets the cost of the TV rights, but even if it doesn't, the model being implemented by BT shows you that the Sky Sports model is on its way out. The Premier League do not care about another company's subscribers, they care about who is going to pay the most money for TV rights. I'm stating that there will come a time when the Sky Sports subscriptions plummet due to the emergence of internet TV, but I don't think that means the end of PL gravy train. The demand is still there, but the structure will have to change.
When sky sports subscriptions plummet the money going into the premiership will also plummet. Then it will only be the big clubs with their global reach that will be able to keep pace.
Last edited: