The problem with season tickets is even for adults they are heavily discounted, for example mine costs approximately £31 per Premier League match. That equates to about 25.75 + VAT.Liverpool, for example, only have a waiting list because of how much they limit their ST sales and market the remainder of tickets to tourists and day trippers. They sell fewer ST than we do. If we had a board that could actually manage and promote the club commercially I think we could fill a bigger stadium.
Kids £95 ticket is equivalent to £4.17 excluding VAT.
Hate to say it, but if you can sell more to day trippers and occasionals,you are better off in terms of turnover if you get your pricing right.
Await suitable chastisement.