Last season we came up for the Wolfsburg game and spent the day in Liverpool ahead of the game. Wondered around the dock area and you could see that the gift shops there had a lot of red and blue in the window, but much more red than blue. Upon closer inspection, most of the blue turned out to be Chelsea stuff. I didn't know whether to laugh or cry, but in the end I chose cry. The small amount of Everton stuff in the window had the old crest on it as well.
This lack of profile in the club's own city is pretty shocking. From now, the possible ground move, the future retail, marketing, commercial and corporate hospitality decisions have to be one huge exercise in joined up thinking.