See, now thats were you are wrong. I never said that £3m(p.a.) was a good deal, now you're putting words in my mouth. What I said was that outsourcing is not a bad idea, and given the circumstances that we were loosing £500k a year how you would go about turning it around.
You replied you had no idea, you think outsourcing to kitbag is wrong yet you don't know why. Your only argument is Villa get £xx, were Villa loosing money?? Did they need to outsource?? Would there overheads be different by keeping it in-house? Do they have a bigger fan base? How many outlets, owned by the club, do they have?? All these questions (and many more) need to looked at before making a sweeping statement.
Its not a case of 2+2 = 4, if it was then you would probably understand.
Anyway, not arguing; you've answered that you have no idea, but you just know deep down. its wrong.