I wish the morons in charge hadn't banned alcohol companies from shirt sponsorship.
"Oooo promoting booze is a terrible thing, we are so above this we are practically levitating in our own self righteousness ... Look at me, Look at me, LOOK AT ME!!!"
At a guess more than 60% of our fan base enjoys a beer or 2 b4, during and after tne game, and being one of the clubs with fewer arrests it's not like its some major issue at the ground.
Yet like proabition in the US a hundred years or so ago Liberal namby pamby do gooders prostate themselves forward hand wring bemoaning, "won't somebody think of the children".
Like any kid will suddenly see beer on a shirt and go, hmmm I fancy a pint. Most kids are introduced to beer in football by going the match and enjoying there dad's/family/friends interactions and I dare say a sneaky tipple or two b4 the age of 18. It's a much better way to learn about drink than getting bladdered in the park with your mates, which they still do but have a better understanding of alcohol than the uninitiated.
European nights of football let down by not serving alcohol in any ground, despite the fact that most people in their are already enjoying the warming embrace of a beer or 3...
We shouldn't bury our heads in the sand any longer, beer companies have loads of cash to spend on advertising, why not boot the pretentious notion that we are above drinking, and just accept its part of our culture. Let's grab some beer-shirt booty as long as its not that, 'probably the worst lager in the world' shoite.