DEFCON actually works the other way. DEFCON 5 is "nice Sunday stroll on the beach thinking about the good times with Everton"I'd honestly pay a bit more for a shirt that had NO advertising of any kind on it, if I liked the shirt. But if we go down the route of another gambling firm I'll shift from deafcon 3: embarrassed about my club to defcon 4: ashamed of my club.
Defcon 5: jacking in my 40 years of passionately following Everton and throwing football in the bin would only be a short stroll from that.