You can essentially split the PL into 3 groups. The top 6, the bottom 14 and clubs who have substantial backing (who are prepared to bail them out of this situation).
The bottom 14 essentially require the TV money. The top 6 require full stadiums and an end to the recession so people start buying things again. To put it crudely, football will return, in some form before the latter too. Structurally that will aid the bottom 14 more.
What I find astounding with the 9 million figure, I can only assume it's from income lost, it would mean almost all of the sponsors are basically not paying. You look at Uniteds numbers, 28 million loss for 2.5 weeks, how will they got in the following 2.5 months? I'll make another fairly logical projection, if a sponsor has stopped paying, they have already in essence established the contracts been breached and won the argument that they are not going to pay you. Even if football restarts, if it's behind closed doors, out of the regular season etc expect sponsors to look to extract fairly hefty payments down. I can't think of a scenario where you go from paying 0, to paying 100% on resumption.
Retail in America was down 80% last month. It's hideous out there. Everyone CEO of every company at this moment in time is actively talking to their senior managers to state-where can we save money (as a result). Some of this will be employees. Lots will be outsourcing. If your Nike, a huge amount is going to be these sponsorship agreements they have. Their Director of Procurement will be getting a dictat, which is essentially reduce them or get out of the agreement.
You are correct to point out City. They will continue to pay. Usmanov will continue to pay. Outside of that it's open season.
You have Maddocks and Pearce now writing articles that Liverpool won't sign Werner. I actually like David Maddocks, but he's very supportive of Liverpool, and Pearce couldn't be more pro-Liverpool. That they are writing articles, saying revenues down, players can't be bought etc is the canary in the mine. 12 months ago he would have been leading the push of the 100m Nike deal and the likelihood of signing Mbappe for 250m if they wanted too. You don't have to listen to me, just listen to them.
It won't affect Everton that much, we are in a far worse starting position true but we lose 14m revenue for gate receipts. United and LIverpool will be 3 figures for the 3 month lay off, 3 figures for match day revenue, 3 figures losses for commercial/sponsorship collapsing and potentially close to 3 figures for European revenue if seasons are voided. All while they have massive contractual obligations to meet for wages (with lots tied down to long term deals). It's interesting I saw a link about VVD going to Madrid for 90m. Don't rule anything out as things stand, especially if they get laughed away for Mane again.
Thats a final consideration too. It's not just they are in trouble, but it is are their owners (United, Arsenal, LIverpool's) going to be able to keep a clear head when this enormous pressure comes on. It looks like United have whacked a load onto their debt (about 130 million). In my experience, organisations that are put under intensive pressures will often crumble. Lots of Liverpool fans are talking of a new H & G for United (which it will be) but have no appreciation they are heading the same way.
I mean both have certain get outs. United have cash reserves of about £250m (though most of that is just a credit facility so not their money). LIverpool theoretically have a very strong (if ageing) squad that would keep them towards the top end for another couple of years if recruitment halted and they could just put the losses onto debt to be paid back over a long period. However both of them, and Arsenal are under a pressure they won't have experienced in a long time. Good luck with dealing with that, while your core businesses in America come under scrutiny over the next 6 months with a depraved lunatic taking ever increasing risks to try to retain his presidency shreds the US economy.
