HalfTimeSayers
Player Valuation: £30m
100%.When was the last time we finished in the top 8? The TV money means the big advantage from having a loyal fan base is now eroded. Bournemouth and Brentford are about our level at the moment. We need to lower our wage bill, sort out our finances and then rebuild in a sustainable manner. Once that's happened we can look at generating more money through sponsorships and partnerships, and from there spending more on players and wages. That's got to be a medium term goal though, trying to shortcut this without a rich backer is a quick way to more points deductions and ending up in the same position as a Sunderland or Sheffield Wednesday.
Plenty of teams have finished (and will finish) substantially above us with smaller stadiums, lower revenues, much lower wages and transfer spend and operating comfortably within PSR rules. Playing much better football too. Operating frugally does not mean giving up on sporting performance at all.