Thing is mate, with this lad it's not Everton fans driving media stories about him, the lads getting an increasing amount of very very positive comments from the likes of Neymar, various members of the Brazil national team set up including the manager, positive PR for the player, manager, and club.
Is he the finished article on a level with the likes of Aguerro etc, obviously not, but for once do we actually seem to have someone at the club who has a genuine shot at reaching that level, then I'd say we do. Rest of the season will show just how much the lad is progressing - but if he continues the pace of development, then expect the media coverage and the fans hype to go much higher than the current level.
Sidenote, it shows the huge PR advantage of talking a genuine talent from abroad, single handedly the lads probably changing the perception of the club in various overseas markets already, seethe Brazil managers comments recently about the club etc.
Another reason to go in for Lozano, get a potential top level player who raises the profile of the club where sadly it matters most these days, in the developing markets overseas.