For me the 'one off' comments are a bit laughable. After the Lord Mayor's parade and all that. Shows he refuses to see reality.
But also his 'I'm trying to build a football club' comments also shows something else - a small club mentality on his part. We don't need to be built, we are already a big club thanks. He can say he's a winner all he likes, he isn't big enough for us judging by these remarks.
For all his posturing, I'm afraid it seems to me (lately) that he just doesn't see things the way everyone else does. For all his talk of changing to a winning mentality (admirable), he's fostering a losing one.