I think the point being made, mate, is that you keep throwing up these random players who you think we should have signed: Quintero, Cheryshev, Nolito. Then you compare them to who we have signed and state that our dealings are underwhelming or Martinez has missed a trick.
The three mentioned above may be out of our pay bracket, they might not want to come to england, they may not speak the language...etc etc etc... hell they may even not be that good/suited to the league itself.
You then use random links like the liverpool gossip column or 'sportswitness' to qualify your point that these players are our targets and our failure to get them over the line, and as stated above our actual signings (Lennon) are a stick to beat the manager or his aspirations for the team with.
Lastly you say 'news articles are simply the little clues'...that's incredibly naive of you mate. Only a few days ago the Echo ran an article with all of the paper links over the summer regarding Everton. How many of those players do you actually think we enquired about? I think most would agree it's a very, very small percentage.