I know. I think Moyes knew that strikers are always more expensive than any other position, and so with his meagre budget it was never worth going all in one. In stead he'd try to build the rest of the side and play to the strengths of his goal scoring midfielders (Cahill, then Fellaini).
There were a couple of exceptions like. Beattie, Johnson and Yakubu were signed for decent fees. But most of his striking signings were of the Bent, Saha, Jelavic type which cost nothing.
As a result we went a full decade only occasionally having a proper center forward leading the line. Moyes must have been pig sick seeing us pay £28m for a striker one year after he'd left.