This nails it, that is his business model, remaining in the premier league is his definition of success.
And this is what the EPL has become.
A cash cow for fourteen owners and thirteen sets of fans.
Sadly I am having now to subscribe to this "top six" theory.
They are now in a league of their own.
The fourteen other owners are accepting of this and their only aim is to stay in the top flight.
Most of them do not even want to finish 7th in case they get into the Europa League and screw up their survival chances the following season.
The fans of thirteen of these clubs are totally cool with this idea.
The Stokies, the Baggies, the Sainties, the Barcodies and the rest of them are four square with owners for whom merely staying in the EPL is the ends in itself.
"Oh how spiffing.....I can go down Vicarage Road this afternoon and buy a half and half scarf because Man. Utd./ Arsenal/ Chelsea is in town....I hope we can keep the score respectable, eh wot".
And then there is us.
The good old Evertonians whom steadfastly refuse to accept second class status and will continue to rail against the complacency and downright apathy at the rotten core of our beloved club.
Every last one of us on here, be they grizzled old unreconstructed Blues from the 60s and 70s, children of the glittering 80s, survivors of Wimbledon Day and grateful to Gareth Farrelly or just plain old innocent Millennials whom were brainwashed by family members like me to become part of our footballing family........we ain't having it.
We will never willingly accept the glass ceiling nor will we sit and mildly applaud the absolute dross we are supposed to gratefully receive
COYBB