It's not either/or. He can demand cash for the squad and keep his trap shut over what status he thinks this club has vis-a-vis others. He just chooses not to and that is a massive problem.
As said, he has a choice: stfu about how lowly we are in his obvious mental pecking order and get on with improving us, or open his massive grid again and again and be despised, and then we have disunity that no positive development can emerge from.
"Koeman is Koeman...he does what he wants". FFS. Has there ever been a more numb nuts attitude from an owner about the man they employ as manager? He sounds like that friggin beaut at Wimbledon a few years ago, Sam Hammam.
I see the club has closed ranks becuase it,s far better to take that road then open up another can worms about a means to an end.