Should EFC start to utilise blue liverbird?

[Daniel Miles]

There's the rub--how does the liverbird help grow the stature of Everton FC? It's a great piece of marketing in select moments, but I don't see how it "moves the brand forward" in extensive use. It is not part of EFC's brand. It belongs to the City of Liverpool, and now it is tied to LFC through their use. Whether EFC is free to use the liverbird and whether EFC should use the liverbird are quite separate questions. I still don't see what's gained by its use in national/international marketing. EFC is better known as The School of Science and The People's Club than its association with the liverbird

The stadium on the docks is the game changer in terms of advertising, imagine t shirts, hoodies with the waterfront and stadium plastered on it, its a massive opportunity that cannot be understated and needs to be tied up above all else, it would be monumental for this club.

 

[Daniel Miles]

I'm all for that (for whatever my opinion is worth), but using the waterfront, the cityscape, or the liver building, and the liverbird in association with these images, is quite different from simply using a blue lovebird in isolation. Maybe I'm misreading the original question or the conversation, but I think that's a noteworthy distinction.

Why have just the liverbird when you can advertise the whole lot with the new stadium, as I said game changer.

 

[SerenityNigh]

The stadium on the docks is the game changer in terms of advertising, imagine t shirts, hoodies with the waterfront and stadium plastered on it, its a massive opportunity that cannot be understated and needs to be tied up above all else, it would be monumental for this club.

Agreed; commented in passing.

 

[TheFinnFan]

There's the rub--how does the liverbird help grow the stature of Everton FC? It's a great piece of marketing in select moments, but I don't see how it "moves the brand forward" in extensive use. It is not part of EFC's brand. It belongs to the City of Liverpool, and now it is tied to LFC through their use. Whether EFC is free to use the liverbird and whether EFC should use the liverbird are quite separate questions. I still don't see what's gained by its use in national/international marketing. EFC is better known as The School of Science and The People's Club than its association with the liverbird

the simple fact that the bird is citys symbol would help everton. world is full of dumb football fans and suprisingly many do not know that Everton is from Liverpool.

 

[SerenityNigh]

the simple fact that the bird is citys symbol would help everton. world is full of dumb football fans and suprisingly many do not know that Everton is from Liverpool.

No doubt, but most of these probably don't know the liverbird is associated with the City of Liverpool instead of LFC

 

[mites]

No doubt, but most of these probably don't know the liverbird is associated with the City of Liverpool instead of LFC

I know this is true for 99% of American LFC fans I've met. Who are often the most obnoxious fans I've met in my entire life

 

[TheFinnFan]

No doubt, but most of these probably don't know the liverbird is associated with the City of Liverpool instead of LFC

obviously there is big fail right there...people need education. WE are the senior club of this city. Bird is citys symbol so we should benefit from it too.

 

[banno]

I would love it to happen so I can re-educate all the football fans in my pub and knock the mouth frothing RS wools down another peg or two with another history lesson.

 

[SerenityNigh]

I know this is true for 99% of American LFC fans I've met. Who are often the most obnoxious fans I've met in my entire life

Aye, The People's Club, and all that

 

[Runcornblue52]

so bit off topic-- and I'm American please forgive me.

Is the idea behind putting a lock-up on the badge supposed to be funny or just a specific geographic reference?

Prince Rupert's tower or the lock-up is located on Everton Brow so close to Goodison Park ! Geographic !

 

[jcgefc]

I've often thought we should buy up a small piece of land near Anfield and erect a big blue sign that says. ANFIELD: THE ORIGINAL HOME OF EVERTON FC. Just as a constant reminder for them.

 

[roydo]

the simple fact that the bird is citys symbol would help everton. world is full of dumb football fans and suprisingly many do not know that Everton is from Liverpool.

So what?

Once this journey starts to pick up traction, and it will, the message will get out, and we dont need a symbol that is part of the global branding of LFC to help it.

 

[Goat]

I don't .....I've been a scouser and a blue all my life and I really don't understand why someone like you who disses our great city and our beautiful birds can claim to be an Evertonian !

Someone like me?

LOL

English not scouse

 

[Username]

so bit off topic-- and I'm American please forgive me.

Is the idea behind putting a lock-up on the badge supposed to be funny or just a specific geographic reference?

More geographical mate, the lock up is named St. Ruperts tower, although now it sits isolated looking down upon Liverpool from Everton Brow it once had a few streets surrounding it which included Mother Knoblets Toffee Shop where the infamous Everton mints where sold and where our nickname is derived from.

 

[EFCPaul]

so bit off topic-- and I'm American please forgive me.

Is the idea behind putting a lock-up on the badge supposed to be funny or just a specific geographic reference?

It's a geographical reference, the Tower was first opened hundreds of years ago and is one of the oldest landmarks in the city. Starting in the 1930s the club decided to use it on the crest and it's been on every kit since, it's the symbol of the club and of the borough of Everton. It's just a shame that nowadays it's been left to rot in what is now generally a very poor area economically and socially, no tourists ever go there (well no smart ones anyway). The club really should make more effort in maintaining such an important part of its' history.