Daniel Miles
Player Valuation: £225k
I.noticed.the day of.the derby everton twitter had this up and have recently started using the liver buildings for advertsing new kits etc.
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Should EFC start to utilise blue liverbird?
- Thread starter TheFinnFan
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Daniel Miles
Player Valuation: £225k
So to answer the question they already have...
Also a lot of crackheads
How about the club make an effort to make our own emblem a more widely known icon?
Prince Rupert's Tower is itself steeped in the history of the city of Liverpool.....dating back almost three centuries and taking its name from its proximity to the area where Prince Rupert's forces launched the Siege of Liverpool in the Civil War.
Prince Rupert's Tower is itself steeped in the history of the city of Liverpool.....dating back almost three centuries and taking its name from its proximity to the area where Prince Rupert's forces launched the Siege of Liverpool in the Civil War.
TheFinnFan
Finners
well thats goodSo to answer the question they already have...
This is nice, but I'm not sure this is what Finners is asking. (Or is it?)
Quite different, and quite appropriate, to "Make Merseyside Blue" than to use a blue Liverbird to market the club's image nationally or internationally.
Aar_the_Toffees
Player Valuation: £10m
No. Our logo has a beautiful history with it. Change the logo and your essentially changing everything attached to it as well.
Plus we don't need them going "you copied our logo, blah blah, blah, etc."
Plus we don't need them going "you copied our logo, blah blah, blah, etc."
TheFinnFan
Finners
100% this.
.....and because of that - because our name is Everton FC and not "liverpool...something" - we should and rightfully could use the liverbird in order to grow our stature abroad and naturally our marketing would benefit from it too. You would think this would also benefit the city.
Runcornblue52
Player Valuation: £8m
OUR B
Never really thought about it much , mainly because I haven't bought the Echo in donkeys years ..but it's a good point . Especially in a city div
Daniel Miles
Player Valuation: £225k
I believe evertons marketing team are moving towards using liverpool city in its everton advertising. New images of kits appearing next to the waterfront including the liver building, maybe in response to liverpools own advertising of the waterfront ( anyone remember their kit launch staged on the waterfront?) Or maybe because of the potential stadium move.
Runcornblue52
Player Valuation: £8m
Must make you feel at home then......
There's the rub--how does the liverbird help grow the stature of Everton FC? It's a great piece of marketing in select moments, but I don't see how it "moves the brand forward" in extensive use. It is not part of EFC's brand. It belongs to the City of Liverpool, and now it is tied to LFC through their use. Whether EFC is free to use the liverbird and whether EFC should use the liverbird are quite separate questions. I still don't see what's gained by its use in national/international marketing. EFC is better known as The School of Science and The People's Club than its association with the liverbird
I'm all for that (for whatever my opinion is worth), but using the waterfront, the cityscape, or the liver building, and the liverbird in association with these images, is quite different from simply using a blue lovebird in isolation. Maybe I'm misreading the original question or the conversation, but I think that's a noteworthy distinction.
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