Everton have never, ever been any good at marketing themselves, whereas that lot instantly and literally put themselves on the map by incorporating the name of the city and the emblem. People all around the world have heard of Liverpool, the city, but how many know where Everton is? On the other hand, few can say exactly where the various London teams are located, other than somewhere in the general London metropolis. Fortunately, no one team thought so big of themselves as to call themselves London FC (did they?).
The point is, a team makes its mark through success, not from big city geography, although no doubting it helps. Until we start dominating were it really matters again, on the field of play, then we will always have a hard time convincing the world that we are THE MAIN and original team of the city of Liverpool, no matter which way the Liverbird flies.
As for the Liverbird, I vote for it, as a provocative statement, especially after the stadium is built, and we have beaten that lot on that new hallowed turf, (please God, the thought of them beating us in our new stadium, does not even bare thinking about!). The symbol would take the form of a Coat Of Arms consisting of a huge blue Liverbird standing dominantly on the neck of a small defeated red bird, with the words "There is only one Original".
Either way, Everton need to do something about getting the brand out there. So far, they have failed miserably.