The whole media pile-on over us partnering with Stake is because Little Miss Charity couldn't help but run her mouth off when we ditched Sport Pesa.
She didn't need to mention things like "in an ideal world" or whatever. "We're moving on to a new sponsor, details announced in due course" is all that was required as comment from the club. It's another example of 'Look how great we are' over and above what we see on the pitch.
We could have announced Stake last week and whilst it would still be disappointing, the media wouldn't care half as much. She gave them an absolute tap in because she's completely out of her depth. In business you can plan for what's around the corner, but quite often you turn that corner and get run over by a truck. In our case, Putin wanting a bit of Lebensraum. Who knew?
Until our fortunes improve on the pitch we won't be able to attract more palatable commercial partners who are willing to spend as much as companies like Stake.
Paul (The Esk) made an argument that in televised games against the big six, our shirts get just as much coverage. He's factually correct, but blue chip companies like to be associated with success.
We're not there yet
Because of our underachieving commercial dept, fannying around looking for deals before finally asking Moshiri to sort something from Usmanov to bail us out, we became overly reliant. I'm pretty sure the sanctions against Usmanov will be lifted within months and by the time BM is open his companies are everywhere once again. If you think the negative press over Stake is bad....
Watch this space.
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