The Everton Board Thread 2014/15

Toffeelover · August 1, 2014

RaleighBlue said:
I could be wrong of course, I just feel like English football is stuck in the dark ages when it comes to branding. The exception is United (and I suppose Liverpool, but their branding is vile).

I honestly think that with clever branding and partnering there is no reason Everton couldn't bring in £15-£30 million more a year in things like a kit sponsor that pays us a reasonable fee, training kit sponsors, decorative mug sponsors etc. The deal with it is that Everton are not glamourous. And we're not glamourous for a couple reasons:
1) We are not based in London
2) We are not Manchester United or Liverpool
3) We are not one of the nouveau riche crowd

I think many in the English game accept that as insurmountable. I frankly think it's silly to see those as major obstacles. If we brand ourselves well and partner correctly and sell the club to fans/papers/partners/television etc. Really get into the PR nonsense then we become fashionable. When you're fashionable, sponsorships start flowing.

I just feel like this board half expect the opportunity to present itself to them, rather than going and creating the opportunity. I have no qualms with this board in matters of football. But once you look at what's happening off of the pitch it's hard to see them as anything but failures.

I could be wrong, it could be insurmountable without a sugar daddy. It just seems like we should give it a try at least, because the sugar daddy is no guarantee.

Raleigh it is Everton who are stuck in the dark age, IMO, the backroom staff could be better. We need to move on and capitalise on the likes of Rom and Barkley.

RaleighBlue · August 1, 2014

Toffeelover said:
Raleigh it is Everton who are stuck in the dark age, IMO, the backroom staff could be better. We need to move on and capitalise on the likes of Rom and Barkley.

Luckily for us, I don't think it's limited to Everton. I feel that pretty much every English club has the same mentality. The clear exceptions are United, Liverpool, Arsenal, City, Chelsea, and Spurs.

United and Liverpool have been doing it for decades - Busby and Shankly were visionaries in the realm of branding and they got out to a massive head start. The others have picked up either as a result of success, money, or in the case of Spurs pure unadulterated lying.

Spurs have this massive reputation, even here in the States. Because they say they're big. They're the thesis statement here. You can be talked about with the rich clubs just by acting like you belong there.

Toffeelover · August 1, 2014

RaleighBlue said:
Luckily for us, I don't think it's limited to Everton. I feel that pretty much every English club has the same mentality. The clear exceptions are United, Liverpool, Arsenal, City, Chelsea, and Spurs.

United and Liverpool have been doing it for decades - Busby and Shankly were visionaries in the realm of branding and they got out to a massive head start. The others have picked up either as a result of success, money, or in the case of Spurs pure unadulterated lying.

Spurs have this massive reputation, even here in the States. Because they say they're big. They're the thesis statement here. You can be talked about with the rich clubs just by acting like you belong there.

Quite right we need to be talked up, have to ask what the heck is Earl doing, he is American surely he should say something.

roydo · August 1, 2014

RaleighBlue said:
Luckily for us, I don't think it's limited to Everton. I feel that pretty much every English club has the same mentality. The clear exceptions are United, Liverpool, Arsenal, City, Chelsea, and Spurs.

United and Liverpool have been doing it for decades - Busby and Shankly were visionaries in the realm of branding and they got out to a massive head start. The others have picked up either as a result of success, money, or in the case of Spurs pure unadulterated lying.

Spurs have this massive reputation, even here in the States. Because they say they're big. They're the thesis statement here. You can be talked about with the rich clubs just by acting like you belong there.

The Spurs thing must be London? Surely? And Bale maybe.

Unless the Jewish community in the US has got behind them, which would make more sense.

RaleighBlue · August 1, 2014

roydo said:
The Spurs thing must be London? Surely? And Bale maybe.

Unless the Jewish community in the US has got behind them, which would make more sense.

I think it's media portrayal. People see them as a safe non-glory hunting pick. A team that can compete, but if they win it will be a sweet release. And they get out in front of the media.

The London thing helps them do that, but I really think it's the madness of Daniel Levy not accepting 5th place (which is harmful to the actual football). I think that makes them seem like they belong in the top 4.

Everton need to make it seem like we belong in the top 4. If we carry ourselves like we belong in the upper echelons, then people will believe we do and everything follows from that.

Martinez could be precisely what this club needs, but it shouldn't rest solely on his shoulders, he has a football team to manage.

roydo · August 1, 2014

Toffeelover said:
Quite right we need to be talked up, have to ask what the heck is Earl doing, he is American surely he should say something.

Well he isnt, but he is sort of. But whatever, totally agree. Think about it. His links with Stallone, Bruce Willis, working class type characters in their films and that. Such a missed opportunity.

SerenityNigh · August 1, 2014

RaleighBlue said:
Lukaku would need to score 30 to sell bucket loads - yes. But he's handsome enough, bright enough, charismatic enough, and good enough to sell something. Not doing that is leaving money on the table because it's not enough. Which is frankly ridiculous from a club that needs as much incoming revenue as possible.

Watched the press conference with Mrs Nigh and her response was, "He's 21? What am I doing with my life?" He's entirely marketable.

RaleighBlue · August 1, 2014

SerenityNigh said:
Watched the press conference with Mrs Nigh and her response was, "He's 21? What am I doing with my life?" He's entirely marketable.

His press conference was brilliant. He absolutely has the potential to be a world star. He's well spoken, he seems approachable, he seems funny, he's handsome (way more than that according to @FVBlue ). He's also had to deal with cameras forever, so he knows how to handle it. It was telling how magnanimous he was in his presser towards Chelsea and West Brom.

Barring bad luck, I expect him to become a face of the world game, whether he does that with Everton is going to at least partially be up to our board.

EverBlue86 · August 1, 2014

RaleighBlue said:
I think it's media portrayal. People see them as a safe non-glory hunting pick. A team that can compete, but if they win it will be a sweet release. And they get out in front of the media.

The London thing helps them do that, but I really think it's the madness of Daniel Levy not accepting 5th place (which is harmful to the actual football). I think that makes them seem like they belong in the top 4.

Everton need to make it seem like we belong in the top 4. If we carry ourselves like we belong in the upper echelons, then people will believe we do and everything follows from that.

Martinez could be precisely what this club needs, but it shouldn't rest solely on his shoulders, he has a football team to manage.

Exactly! I've said the same for years it's all about confidence you could walk round liverpool wearing a nice suit and gelled hair and people would look at you and assume you've got a good job/money when in reality you could work in greggs and live in a council flat it's all about PERCEPTION. Spurs have done it for years talked themselves up and the people believe it. What was it that Hitler said "you tell a lie enough times and people start to believe it" too long did we suffer the dastardly duo of Kenwright and moyes "knife to a gun fight" crap martinez is started talking us up we need both Kenwright but also the players aswell, none of this jags laughing at lukaku for saying we could win the league he should be stripped of captaincy for that alone Imo you need a captain with belief and determination, we need everyone to start towing the line of everton are a sleeping giant with a big history and we are coming back

SerenityNigh · August 1, 2014

RaleighBlue said:
I think it's media portrayal. People see them as a safe non-glory hunting pick. A team that can compete, but if they win it will be a sweet release. And they get out in front of the media.

The London thing helps them do that, but I really think it's the madness of Daniel Levy not accepting 5th place (which is harmful to the actual football). I think that makes them seem like they belong in the top 4.

Everton need to make it seem like we belong in the top 4. If we carry ourselves like we belong in the upper echelons, then people will believe we do and everything follows from that.

Martinez could be precisely what this club needs, but it shouldn't rest solely on his shoulders, he has a football team to manage.

I think Spurs are lucky to be seen as a "big club." United and Liverpool built up big in the 80's and 90's. Arsenal have built their club up very well in the past 20 years, and are well suited for the business of the PL (whether they can win is a different issue). City and Chelsea are willing to spend whatever they think it takes to win.

Of these 5, Arsenal are in the best shape at present. United and Liverpool seem to have huge moat (to borrow from Buffet), but their brands are not impenetrable. City and Chelsea will do well as long as they spend and win, but when the spending and winning go away you may see rapid deflation. I'm not sure they're set up for enduring, long-term success.

RaleighBlue · August 1, 2014

SerenityNigh said:
I think Spurs are lucky to be seen as a "big club." United and Liverpool built up big in the 80's and 90's. Arsenal have built their club up very well in the past 20 years, and are well suited for the business of the PL (whether they can win is a different issue). City and Chelsea are willing to spend whatever they think it takes to win.

Of these 5, Arsenal are in the best shape at present. United and Liverpool seem to have huge moat (to borrow from Buffet), but their brands are not impenetrable. City and Chelsea will do well as long as they spend and win, but when the spending and winning go away you may see rapid deflation. I'm not sure they're set up for enduring, long-term success.

I don't think it's luck, mate.

I think it's perception. They think they're a big club, and they moan when they're not included in the list and they constantly act like you'd expect a big club that's down on its luck to act. Hence they're perceived as a big club.

United and Liverpool have been big since the 60's. United have been England's team since Munich. And Shankly really did do a damn fine job branding the filth. Following Shankly with winning everything in sight just solidified the work he did.

No brand is unassailable of course. Precisely why massive Everton of the 1980's are now plucky little Everton of the 2010's. United will have a long, long way to fall though, and they have enough money to stop the descent, but that may still not be enough. Liverpool have already lost a huge amount of their brand power. No one except mutants believes they belong in the discussion with Barca, Bayern, Real, and United. They definitely would have 20 years ago though.

I personally believe Chelsea and City are setting themselves up for long term success. It takes time to build a brand. It takes time to burn yourself into the public's mind. They will do it if the money keeps flowing, then the brand will keep them there. If the money spigot is shut off too soon, they may well fall away as (Chelsea) is building almost exclusively through success on the pitch. City are a more interesting outfit though. They're expanding across the globe, with NYCFC and Melbourne(?). They keep ticket prices low to keep fans happy, and they are really working the commercial aspect of their club.

City, I think, are the first English club that are devoting just as many resources to 'Manchester City' as they are to MCFC. They see it as a business and are treating it as such. Their success will depend on time as well, but I suspect it will be a very long lasting success if they pull it off...like the New York Yankees or LA Lakers. It's more about the logo than the team.

Arsenal keep on keeping on. I think a lot of their brand is built on Wenger and CL. When he goes, or/when they stop being automatic CL qualifiers it will be interesting to see the fallout.

Toffeelover · August 1, 2014

RaleighBlue said:
I don't think it's luck, mate.

I think it's perception. They think they're a big club, and they moan when they're not included in the list and they constantly act like you'd expect a big club that's down on its luck to act. Hence they're perceived as a big club.

United and Liverpool have been big since the 60's. United have been England's team since Munich. And Shankly really did do a damn fine job branding the filth. Following Shankly with winning everything in sight just solidified the work he did.

No brand is unassailable of course. Precisely why massive Everton of the 1980's are now plucky little Everton of the 2010's. United will have a long, long way to fall though, and they have enough money to stop the descent, but that may still not be enough. Liverpool have already lost a huge amount of their brand power. No one except mutants believes they belong in the discussion with Barca, Bayern, Real, and United. They definitely would have 20 years ago though.

I personally believe Chelsea and City are setting themselves up for long term success. It takes time to build a brand. It takes time to burn yourself into the public's mind. They will do it if the money keeps flowing, then the brand will keep them there. If the money spigot is shut off too soon, they may well fall away as (Chelsea) is building almost exclusively through success on the pitch. City are a more interesting outfit though. They're expanding across the globe, with NYCFC and Melbourne(?). They keep ticket prices low to keep fans happy, and they are really working the commercial aspect of their club.

City, I think, are the first English club that are devoting just as many resources to 'Manchester City' as they are to MCFC. They see it as a business and are treating it as such. Their success will depend on time as well, but I suspect it will be a very long lasting success if they pull it off...like the New York Yankees or LA Lakers. It's more about the logo than the team.

Arsenal keep on keeping on. I think a lot of their brand is built on Wenger and CL. When he goes, or/when they stop being automatic CL qualifiers it will be interesting to see the fallout.

Man, you are wasted over ther,e come here and work at Goodison and wake these clowns up.

Chang Elephant · August 1, 2014

Steve Wigan said:
Because...er.....I live in Wigan? Used to live in Seaforth, Waterloo, Aigburth, New York, Los Angeles, Rainhill, Atlanta, Edinburgh, and a few other places. Do you think 'Steve Atlanta' has more of a ring to it? After all, you are the guru of literary style on here. Are you actually an Elephant? That drinks Chang?...er...mate

LA Crips Steve sound good mate