The Everton Board Thread

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I appreciate that the game, is the medium term profitability of the club (say 5 years) - this profitability can come through making a profit through increased revenues as a ratio of cost and/or through a future sale of the club. They increase the value of their asset come through yearly profitability and the balance sheet….they just can’t make the mistake of thinking they can cut costs to drive that profitability - in my experience there are investors who sensibly target increased financial resources to yield a rate of return, and then investors who try to run costs to a bare minimum - if they do the latter, we will be at even more risk of relegation. Interesting to note however that if our purchase does go through to this group, that is 13 of the PL teams in American hands….a couple more and arguably the clubs could look for a vote on no relegation.


The one thing I will say about Moorad, will be the same as FSG, whilst I can’t accurately tell you how he’ll operate, nor Najafi, it appears they operate with lower salaries, but strategically plan for profit.

For all the knocks FSG get they operate a very tight ship, which benefits from higher income from player sales - due to an excellent analytics team and in truth, their name, but they’ve utilised the benefit of corporate hospitality, which is a huge money spinner for them. By the time the Anfield Road is complete they’ll have 10,000 additional hospitality seats than when they joined. MSP will go down this route too. Expect BMD to see all sorts of Corporate avenues (more than currently planned).

From digging into Najafi, Moorad in particular, they seem extremely driven to be ahead of the game, and deliver on and off the field. Moorad ripped out analytics and coaching in San Diego and made them set for the next 10 years even post his era.

I only know what I know and I can’t say if it’ll be good or bad. But these are businessmen who know sports, they know how to maximise their profits, and they just won’t achieve that by asset stripping us and having us sink. Are we going to make the millions? If yes, then it’s because they’ve made us a valuable asset, which can only be a positive.
 

The one thing I will say about Moorad, will be the same as FSG, whilst I can’t accurately tell you how he’ll operate, nor Najafi, it appears they operate with lower salaries, but strategically plan for profit.

For all the knocks FSG get they operate a very tight ship, which benefits from higher income from player sales - due to an excellent analytics team and in truth, their name, but they’ve utilised the benefit of corporate hospitality, which is a huge money spinner for them. By the time the Anfield Road is complete they’ll have 10,000 additional hospitality seats than when they joined. MSP will go down this route too. Expect BMD to see all sorts of Corporate avenues (more than currently planned).

From digging into Najafi, Moorad in particular, they seem extremely driven to be ahead of the game, and deliver on and off the field. Moorad ripped out analytics and coaching in San Diego and made them set for the next 10 years even post his era.

I only know what I know and I can’t say if it’ll be good or bad. But these are businessmen who know sports, they know how to maximise their profits, and they just won’t achieve that by asset stripping us and having us sink. Are we going to make the millions? If yes, then it’s because they’ve made us a valuable asset, which can only be a positive.
That sounds great and all but obviously we are not them, so planning for extra corporate hospitality is great as long as the underlying product (successful team and therefore club) is there to drive the demand (which I am assuming is there anyway otherwise it lessens the financial rationale for BMD other than just additional seats at an increased price). The one thing I would say is post Covid a lot of business have reevaluated their entertainment budgets.

Equally, planning on lower salaries is great as long as recruitment is spot on, that sounds very much like the Brighton / Brentford model - thereby increasing revenue through player transfers (although we have seen a lot more of this with Brighton than with Brentford)

Your paragraph bolded above sounds positive, as long as they are ahead of the game, not sure how easy that will be as analytics are a feature of every football club (including ours but presumably we choose to either apply those analytics to players that don’t fit our target profile or they are ignored by the Board) but there are only so many data points you can apply to a players performance/potential). I would think anything ahead of the game in this area, would only be a marginal gain.

I do take some comfort in considering the motivations of anyone who buys a football club…..I genuinely do not know what Moshiris was. If it was to make money, then presumably he thought the stadium was the big driver for that but he and the board overlooked or treated the team performance as their own plaything….either way he and the board have made a monumental balls up of it.

If anyone that comes in wants to make money, great as they have to produce a fully functioning and competitive team and football club at this level, they just need to make sure the level of financial investments into things like recruitment, analytics p, and the commercial side is there to deliver on their target return. They need to know what their doing, be competent, and competitive.
 

Your last paragraph tells the whole story. These are money guys. This isn’t Ryan and Rob doing well by a community. This is to make Everton a cash cow. This deal doesn’t happen without the Stadium approval. I understand the frustrations here with Moshiri, but there is limited investment without the commercial opportunities presented by the new stadium.

These guys don’t want to own the club in 10 years. That is not their intention.

That being said, there’s a lot of similarities between where Everton find itself and McLaren. And McLaren F1 prints money for these guys.

Just hope everyone here is clear with what this is.
My personal hope is that MSP come in and tear down and restructure everything. I would love for us to be run like the multimillion £ business we are rather than a corner shop where you hire your nephews mate because he's a good lad.
Every time I hear that succession quote, I think of Moshiri and our Board.
"You're not serious people"
 
That sounds great and all but obviously we are not them, so planning for extra corporate hospitality is great as long as the underlying product (successful team and therefore club) is there to drive the demand (which I am assuming is there anyway otherwise it lessens the financial rationale for BMD other than just additional seats at an increased price). The one thing I would say is post Covid a lot of business have reevaluated their entertainment budgets.

Equally, planning on lower salaries is great as long as recruitment is spot on, that sounds very much like the Brighton / Brentford model - thereby increasing revenue through player transfers (although we have seen a lot more of this with Brighton than with Brentford)

Your paragraph bolded above sounds positive, as long as they are ahead of the game, not sure how easy that will be as analytics are a feature of every football club (including ours but presumably we choose to either apply those analytics to players that don’t fit our target profile or they are ignored by the Board) but there are only so many data points you can apply to a players performance/potential). I would think anything ahead of the game in this area, would only be a marginal gain.

I do take some comfort in considering the motivations of anyone who buys a football club…..I genuinely do not know what Moshiris was. If it was to make money, then presumably he thought the stadium was the big driver for that but he and the board overlooked or treated the team performance as their own plaything….either way he and the board have made a monumental balls up of it.

If anyone that comes in wants to make money, great as they have to produce a fully functioning and competitive team and football club at this level, they just need to make sure the level of financial investments into things like recruitment, analytics p, and the commercial side is there to deliver on their target return. They need to know what their doing, be competent, and competitive.


Keen to stress I’m not expert on them, I’ve just done a lot of research on them since I’ve heard of their involvement.

I also know that Billionaires don’t just give their money away, and their experiences in US Sports suggest they’ll be frugal, but smart with their money. No more £28m on Tosun(which I think is a good thing?)

The reality is, with BMD, we’re going to 100 fold our corporate gains, due to the limitations we face at Goodison. When I say extend their efforts, I’d mean Premium seats which won’t cost hundreds, but will boost revenue.

Will bseeball knowledge translate to football? I guess that’s where your Liverpool connection comes in, where FSG tore down the back office and completely restructured it. I’m not dense enough to think MSP are here long term to see a project through like that, but Moorad did fire the longest serving General Manager in the sport, who’d taken them to their final, the World Series. There’s no sentiment involved.
They brought in some of the best commodities coming through and made some unpopular, short term, but long term positive trades that helped set them up.

Look, I’m trying to see positives there, and if they do positive things, change the board and make the right moves, I’m happy to be their club to flip and maximise their profit.
 
Keen to stress I’m not expert on them, I’ve just done a lot of research on them since I’ve heard of their involvement.

I also know that Billionaires don’t just give their money away, and their experiences in US Sports suggest they’ll be frugal, but smart with their money. No more £28m on Tosun(which I think is a good thing?)

The reality is, with BMD, we’re going to 100 fold our corporate gains, due to the limitations we face at Goodison. When I say extend their efforts, I’d mean Premium seats which won’t cost hundreds, but will boost revenue.

Will bseeball knowledge translate to football? I guess that’s where your Liverpool connection comes in, where FSG tore down the back office and completely restructured it. I’m not dense enough to think MSP are here long term to see a project through like that, but Moorad did fire the longest serving General Manager in the sport, who’d taken them to their final, the World Series. There’s no sentiment involved.
They brought in some of the best commodities coming through and made some unpopular, short term, but long term positive trades that helped set them up.

Look, I’m trying to see positives there, and if they do positive things, change the board and make the right moves, I’m happy to be their club to flip and maximise their profit.

Thank you for taking the time to find out as much as you could about them, it does sound pretty good that they will come in and makes us a more attractive proposition, also they aren't here just to rest on their laurels and want to make us a lot better than we are now.
 
My personal hope is that MSP come in and tear down and restructure everything. I would love for us to be run like the multimillion £ business we are rather than a corner shop where you hire your nephews mate because he's a good lad.
Every time I hear that succession quote, I think of Moshiri and our Board.
"You're not serious people"

There is no interest in sentimentality. The vision is for Everton to be a cash cow like McLaren and stay in the league. It’s difficult to explain the enormous potential of your new stadium.
 
Keen to stress I’m not expert on them, I’ve just done a lot of research on them since I’ve heard of their involvement.

I also know that Billionaires don’t just give their money away, and their experiences in US Sports suggest they’ll be frugal, but smart with their money. No more £28m on Tosun(which I think is a good thing?)

The reality is, with BMD, we’re going to 100 fold our corporate gains, due to the limitations we face at Goodison. When I say extend their efforts, I’d mean Premium seats which won’t cost hundreds, but will boost revenue.

Will bseeball knowledge translate to football? I guess that’s where your Liverpool connection comes in, where FSG tore down the back office and completely restructured it. I’m not dense enough to think MSP are here long term to see a project through like that, but Moorad did fire the longest serving General Manager in the sport, who’d taken them to their final, the World Series. There’s no sentiment involved.
They brought in some of the best commodities coming through and made some unpopular, short term, but long term positive trades that helped set them up.

Look, I’m trying to see positives there, and if they do positive things, change the board and make the right moves, I’m happy to be their club to flip and maximise their profit.
Barneygrumble, may I introduce you to Mr Moshiri
 

There is no interest in sentimentality. The vision is for Everton to be a cash cow like McLaren and stay in the league. It’s difficult to explain the enormous potential of your new stadium.
I'm genuinely quite excited at what they might bring.

They'll want to milk that cow for as much as they can, but for it to have bulbous udders it needs to be a healthy cow.

If we're run in a manner than resembles a multi million pound business rather than a 1970s throwback that will do me. With the money swilling around football the club should be exploring every opportunity to maximise revenue and grow the business.

I'd guess it might spell the end of the Fanatics deal for starters.
 
There is no interest in sentimentality. The vision is for Everton to be a cash cow like McLaren and stay in the league. It’s difficult to explain the enormous potential of your new stadium.

The thing is with football, the profit is not typically made from extracting profit, but in asset price appreciation.

If you are going to anchor to current prices (which are a bit ridiculous but hey ho) a stable PL team is probably worth maybe 800m-1bn.

The stadium as an asset might be worth similar to the appropriate owner. So for them to tie in a price of 600m, with the potential of some interest paid on the coupon (I'm not certain on this) is quite a low risk, high reward play for them.

My sense is, they look at Everton and see an extraordinarily badly run football team, and think they can do better.

It will be interesting if 777 come in on it too, which I wouldnt discount.
 

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