barneygumble
Player Valuation: £60m
I appreciate that the game, is the medium term profitability of the club (say 5 years) - this profitability can come through making a profit through increased revenues as a ratio of cost and/or through a future sale of the club. They increase the value of their asset come through yearly profitability and the balance sheet….they just can’t make the mistake of thinking they can cut costs to drive that profitability - in my experience there are investors who sensibly target increased financial resources to yield a rate of return, and then investors who try to run costs to a bare minimum - if they do the latter, we will be at even more risk of relegation. Interesting to note however that if our purchase does go through to this group, that is 13 of the PL teams in American hands….a couple more and arguably the clubs could look for a vote on no relegation.
The one thing I will say about Moorad, will be the same as FSG, whilst I can’t accurately tell you how he’ll operate, nor Najafi, it appears they operate with lower salaries, but strategically plan for profit.
For all the knocks FSG get they operate a very tight ship, which benefits from higher income from player sales - due to an excellent analytics team and in truth, their name, but they’ve utilised the benefit of corporate hospitality, which is a huge money spinner for them. By the time the Anfield Road is complete they’ll have 10,000 additional hospitality seats than when they joined. MSP will go down this route too. Expect BMD to see all sorts of Corporate avenues (more than currently planned).
From digging into Najafi, Moorad in particular, they seem extremely driven to be ahead of the game, and deliver on and off the field. Moorad ripped out analytics and coaching in San Diego and made them set for the next 10 years even post his era.
I only know what I know and I can’t say if it’ll be good or bad. But these are businessmen who know sports, they know how to maximise their profits, and they just won’t achieve that by asset stripping us and having us sink. Are we going to make the millions? If yes, then it’s because they’ve made us a valuable asset, which can only be a positive.